INTERVIEW : PREMIER BY BRIGHTSUN REDIFINES LUXURY TRAVEL WITH PERSONALISED EXCELLENCE AND SUSTAINABILITY : MR. DEEPAK NANGLA, MANAGING DIRECTOR OF PRIMIER BY BRIGHTSUN

BY DEBAJYOTI CHAKRABORTY

NEW DELHI, 24 DECEMBER 2024:

1.What was the inspiration behind the launch of Premier by Brightsun, and how does it enhance Brightsun Travel’s existing portfolio?

1. A) Premier by Brightsun was launched in response to the growing demand for tailored, high-end travel experiences among high-net-worth individuals and corporate clients. We recognised the need for a specialised brand that would cater exclusively to the luxury segment—a brand built on the foundation of personalised service and meticulous attention to detail. Premier by Brightsun adds value to the portfolio of Brightsun Travel by further enhancing bespoke services such as premium flight bookings, tailor-made holiday packages, and comprehensive business travel management solutions. Our team of professional travel advisors ensures that every journey—whether for business or leisure—is executed with seamless luxury and flawless precision.

2.Could you share some notable examples where Premier by Brightsun crafted unique or unconventional travel experiences for clients?

1. A) We specialise in creating personalised travel experiences tailored to each client’s needs. Our travel advisors go the extra mile to craft unforgettable journeys. For a family of nine visiting Dubai, we handled every detail, from flights to airport transfers, securing early check-in which was especially important as they had young children. Our advisors ensured that the trip remains smooth and stress-free free from any unwanted surprises. We also arranged a private helicopter transfer in Fiji for a proposal and organised a luxury Tanzania safari with special dietary arrangements. We understand that it’s small thoughtful touches that turn a great trip into an extraordinary experience, leaving our clients with lasting memories.
2. How does Premier by Brightsun strike a balance between using advanced technology and delivering a hands-on, personalized service to its clients?
3. A) Premier by Brightsun strikes a perfect balance between advanced technology and personalised service by combining the best of both worlds. Our newly updated website, btpremier.com, allows clients to easily log in to their accounts, access exclusive pricing, and manage family or company accounts seamlessly. However, we understand that technology alone cannot replace the human touch. That’s why our expert travel advisors are available round the clock for support and to offer hands-on, tailored services, ensuring every minute detail for a meticulously planned trip.
4. In a competitive luxury travel market, what key factors set Premier by Brightsun apart from other providers?
5. A) What sets Premier by Brightsun stands from other brands in the luxury travel market is its ability to cater to the specific needs of business professionals and high-net-worth individuals who have limited time but seek exceptional value. Our customers value flexibility, such as combining business trips with leisure travel, and typically book at the last minute. This dynamic creates both a challenge and a unique opportunity for our consultants to deliver the perfect travel experience.We offer exclusive value through our partnerships with luxury brands like Four Seasons, Ritz-Carlton, and others. Clients benefit from premium services, including early check-in, late checkout, complimentary breakfasts, and additional credits for spa or dining experiences—all at no extra cost. These benefits are made possible through our specially negotiated rates, ensuring that our clients enjoy the best of luxury without paying more.
6. What significant trends are shaping the luxury travel industry today, and how is Premier by Brightsun evolving to meet these changing demands?
7. A) Post pandemic, there has been a significant shift towards seeking meaningful travel experiences. People, regardless of budget, have grown to value quality time with friends and family more than ever before. As a result, we’ve noticed an increase in average spending as travellers seek out off-the-beaten-path destinations and distinctive experiences that allow them to fully embrace life. At Premier by Brightsun, we recognise that our clients view travel as an opportunity to enrich their lives and connect with the world in deeper ways. We are proud to play a part in creating these enriching journeys, as we continue to provide extraordinary travel experiences that highlight the beauty and diversity of our planet, helping our clients make lasting memories and cultural connections.
8. With sustainability becoming a growing focus in the travel sector, what initiatives has Premier by Brightsun introduced to align luxury travel experiences with responsible and eco-conscious practices?
9. A) Sustainability is a key focus at Premier by Brightsun. We offer eco-conscious travel experiences like the Tim Ecological Tour in Brazil and Singita Grumeti in Tanzania, allowing clients to explore the natural beauty of the location while supporting conservation efforts. Additionally, we’ve reduced our carbon footprint by nearly 40% over the past five years through initiatives such as minimising paper use, adopting recyclable materials, and switching to energy-efficient lighting. These efforts showcase our commitment to aligning our brand with responsible and eco-friendly practices.