TTT NEWS NETWORK
NEW DELH, 27 JULY 2023:.
Ministry of Tourism, as part of its on-going activities, releases global print, electronic and online media campaigns in important, and potential markets overseas, under the ‘Incredible India’ brand-line, to promote various tourism destinations and products of the country.
To position India as a preferred destination for cruise tourism globally, Ministry of Tourism has drafted a National Strategy for Cruise Tourism. Following strategic pillars have been identified in the strategy document for infrastructure & circuit enablement, market development and skill development:
- Infrastructure & Circuit Enablement
- Market Development
- Ease of doing Business for Cruise Tourism
- Integrated Tourism around Cruise Terminals
- Facilitating and Promoting Investment in Cruise Tourism
- Skill Development for Cruise Tourism
- Institutional Structure and Governance
Ministry of Tourism also provides financial assistance to the State Governments/UT Administrations and Central Government Agencies for development of tourism including Cruise Tourism and Cruising along rivers, under the scheme for ‘Assistance to Central Agencies for Tourism Infrastructure development’. The details of projects sanctioned for infrastructure development at Ports and Waterways under the scheme of Assistance to Central Agencies during last three years.
Ministry of Tourism partnered with Ministry of Ports, Shipping and Waterways during the 1st Incredible India International Cruise Conference. The conference showcased abundant business opportunities in cruise tourism sector including river cruising. The conference was attended by more than 300 delegates including major global cruise lines viz, MSC, Carnival, RCCL, Costa, Cordelia, Holland America group etc.
As conveyed by Ministry of Ports, Shipping and Waterways, India has taken Cruise Tourism promotion and campaign to International Cruise events by actively participating in International forums viz Sea-Trade Miami, Dubai etc. Further, as conveyed by Inland Waterways Authority of India, the infrastructure developed for transportation on National Waterways (NWs) by IWAI including fairway, terminals, jetties, navigation aids etc. are used by the river tourism operators also.
Prime Minister of India flagged off the World’s Longest River Cruise on 13th January 2023 from Varanasi on NW-1 (River Ganga) to Dibrugarh NW-2 (River Brahmaputra) via Bangladesh, which has been successfully completed by covering waterway distance of 3200 km approx. on 28.02.2023 at Dibrugarh, Assam.
This reply was given by Minister of Culture, Tourism and Development of North Eastern Region Shri G. Kishan Reddy in Rajya Sabha today.
‘Cruise Shipping’ is one of the most dynamic and fastest growing components of the leisure industry worldwide. It is fast emerging as a new marketable product. India with its vast and beautiful coastline, virgin forests and undisturbed idyllic islands, rich historical and cultural heritage, can be a fabulous tourist destination for cruise tourists. With the Indian economy developing at a steady pace, middle class growing in number and increasingly possessing disposal incomes which could be spent on leisure activities, Indians could also take on cruise shipping in a big way.
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