TTT NEWS NETWORK
KOLKATA, 28 MAY 2024:
With sleep leading the broader health and wellness movement, Westin doubles down on the sleep conversation with its refreshed product, enhanced modern design and globally acclaimed wellness programming
Building upon its legacy of delivering deep, restorative sleep for guests, Westin Hotels & Resorts, part of Marriott Bonvoy’s portfolio of more than 30 extraordinary brands, is unveiling its next generation Heavenly® Bed. Developed in collaboration with leading sleep experts, Westin associates and guests, the next generation Heavenly Bed fortifies the brand’s mission and 360-degree wellness approach, empowering discerning travelers to not only maintain but enhance their well-being while traveling.
As the preeminent wellness brand in hospitality, Westin has long recognized sleep as a cornerstone of well-being. Many travelers are now considering a restorative night’s sleep as a pivotal part of their overall travel experience, a subject in which Westin has served as an authoritative source for decades. This new prioritization in sleep quality has individuals seeking out new ways to optimize their sleep experience while traveling, as evidenced by the booming sleep sector which is expected to grow by over $400 billion through 2028. The legacy Heavenly Bed has not only paved the path for providing unparalleled comfort for travelers, but spurred consumers’ interest in bringing their sleep experience home, with more than 500,000 Heavenly Beds sold since its official launch on the Westin Store.
Energized by its enduring success and prestigious reputation, Westin embarked on a multi-year journey to invigorate guests’ sleep experience and enhance travelers’ well-being at its 240+ hotels and resorts globally.
“An industry benchmark was set with the launch of our legacy Heavenly Bed in 1999, and it now serves as a testament to our unwavering commitment to provide the very best sleep experiences for guests around the world. In a culture that has long glorified busyness and productivity, Westin knows that a good night’s sleep is paramount to guests’ overall well-being, which is why our iconic Heavenly Bed has resonated with travelers for decades,” said Brian Povinelli, Senior Vice President and Global Head of Marketing and Brand, Marriott International. “Understanding the devoted fanbase the legacy bed has garnered over the years; our goal was to listen and carefully review every aspect of the guest and associate experience, ensuring each update was both intentional and impactful. We are confident that it will exceed the expectations of both loyal and future Westin guests across the globe and again raise the bar for the comfort of our guests.”
Aiming to set the new standard of excellence for restorative sleep on the road, Westin’s significant development process included testing thousands of products, hosting consumer focus groups and property listening sessions, and researching the evolution of sleep comfort and technology. It culminated in a new, top-of-the-line product with a modernized design and a wider commitment to continue to evolve and improve the Westin Sleep Well experience.
From the plush-top mattress and its innovative silver fiber weave to the added layers of temperature-regulating gel-infused memory foam, the next generation Heavenly Bed mattress offers a superior sleep experience further enhanced by the significant upgrades to bedding design and materials. All bedding components have been upgraded to hypoallergenic materials and the blended duvet insert was created with a unique mix of materials and wrapped in smooth cotton, which is designed to regulate temperature and keep guests cool for a better night’s sleep. Replacing the previous all-white aesthetic of the legacy bed with Westin’s new, modern design ethos, the next generation Heavenly Bed now includes a new charcoal blanket and full-frame piping on pillowcases to provide a warm residential feel and cloud-like appearance. The richly woven blanket features a tone-on-tone pattern inspired by the brand’s biophilic design principle and serves as both an added layer of warmth and a beautiful residentially inspired coverlet. Additional design updates include sateen linens with natural matte finish and the removal of the bed skirt and bolster pillow, reflecting a more modern sleep experience and guest input.
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