(Germany Boosts Tourism Outreach as a Top Destination for Indian Travelers)
TTT NEWS NETWORK
NEW DELHI | 24 NOVEMBER 2025
The German National Tourist Office, India successfully concluded its much-anticipated roadshow across four major Indian cities Delhi, Bengaluru, Chennai, and Mumbai held from November 17th to 20th, 2025. The roadshow attracted more than 120 travel agents in each city, underlining the continued importance of the Indian market as one of Germany’s key source markets for outbound tourism.
The four-city event brought together a strong mix of industry partners and tourism professionals, including Lufthansa Group, Rail Europe, Visit Berlin, and Value Retail, who collectively showcased Germany’s diverse and appealing travel offerings to Indian agents. Together, the partners highlighted the wide array of experiences Germany offers, from city life and cultural heritage to luxury shopping and world-class air and rail travel showcasing why Germany continues to be a leading destination for Indian travelers.
India remains a critical market for Germany, with over 650,000 overnight stays recorded by Indian visitors until September 2025 alone. Germany consistently ranks among the top three European destinations for Indian tourists. Moreover, Indian travelers tend to stay longer in Germany, with the average trip length rising to 9.6 days reflecting the growing desire for deeper, more immersive travel experiences.
“We are thrilled by the remarkable enthusiasm and strong turnout at our 2025 India Roadshow. The growing momentum we are seeing in the Indian market is truly exciting, and the interest in Germany as a travel destination continues to rise,” said Romit Theophilus, Director for Marketing & Sales Office, GNTO India. “The partnership with leading brands like Lufthansa, Value Retail, Visit Berlin and Rail Europe only strengthens our position in India, and we are confident that Germany will continue to capture the imagination of Indian travelers in the coming years.”
India’s Strong Affinity for Germany:
The roadshow highlighted the ongoing growth in demand for German travel experiences from the Indian market. German tourism offerings are perfectly aligned with the interests of Indian travelers, with Germany’s world-class cultural sites, picturesque cities, and varied landscapes providing a unique blend of history, modernity, and natural beauty. Moreover, the strategic air links and enhanced connectivity between India and Germany have further bolstered the ease of travel.
Looking ahead, GNTO India unveiled its upcoming 2026 thematic focus areas, designed to highlight Germany’s rich blend of heritage, innovation, and immersive travel experiences tailored to evolving Indian traveller preferences.
Building on the success of its existing campaigns, GNTO India will promote City Life, showcasing Germany’s vibrant metropolitan culture, iconic landmarks that strongly resonates with Indian travellers seeking urban discovery, culture, and unique experiences. Complementing this is the focus on Culinary Germany, celebrating the country’s diverse food culture from gourmet dining and Michelin-starred restaurants to regional specialties and hands-on culinary trails. With Indian travellers increasingly prioritising gastronomic journeys, Germany’s food experiences offer an exciting opportunity for deeper cultural connection.
Looking at emerging travel motivations from India, GNTO India is set to expand its storytelling around Honeymoon and Wedding Travel two segments witnessing significant growth. Germany’s castles, scenic landscapes, romantic old towns, and luxury hospitality create a perfect backdrop for Indian couples seeking intimate, experiential, and offbeat celebrations. Picturesque regions such as Bavaria, the Black Forest, and Saxony offer unique settings for pre-wedding shoots, destination weddings, and romantic honeymoon itineraries.
Finally, the beloved Season’s Greetings theme will showcase Germany’s magical winter charm its festive markets, seasonal cultural events, and cozy holiday spirit, which continue to appeal strongly to Indian families, FIT travellers, and couples seeking immersive winter experiences.
Together, these themes reflect GNTO India’s commitment to offering diverse, meaningful, and experience-led travel options, ensuring that Germany remains a top choice for Indian travellers in 2026 and beyond.
About the GNTO, India:
The German National Tourist Office (GNTO), India represented by Airplus Travel Services Pvt Ltd is the official representative office of the German National Tourist Board. With its inception in 2011, the GNTO is based in New Delhi to facilitate, strategize and implement the goals outlined by the German National Tourist Board to enhance the positive image of Destination Germany.
About the GNTB:
The German National Tourist Board (GNTB) works on behalf of the Federal Ministry for Economic Affairs and Energy to represent Germany as a tourist destination and is funded by the Ministry in accordance with a decision taken by the German Bundestag. As the central organisation for promoting inbound tourism to Germany, the GNTB works closely with the German travel industry and private-sector partners and trade associations to develop strategies and marketing campaigns that promote Germany’s positive image abroad as a travel destination and encourage tourists to visit the country. The aim is to unlock future commercial potential and thus add value to the German economy by attracting international visitors to Germany.
The GNTB’s primary strategic areas of action are:
- Targeted market research and detailed analysis of global travel trends and market-specific customer demand
- Supporting the German travel industry, which is dominated by small and medium-sized businesses, by sharing expertise and connecting German providers with the international travel trade.
- Raising awareness of the Destination Germany brand and enhancing the brand profile with a focus on digital transformation
The ‘Germany Simply inspiring’ brand profile represents a high-quality, service-oriented travel destination in the market.
From its head office in Frankfurt, the GNTB manages 19 foreign representative offices in established and in high-potential source markets.
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