TTT NEWS NETWORK
KOLKATA | 25 NOVEMBER 2025
STAAH, a leading global hospi-tech solutions firm, has pumped up direct and OTA bookings for Kolkata’s trusted budget property Roland Hotel. STAAH’s Channel Manager, SwiftBook and WatchMyRate solutions have enabled the 30-room hotel to garner trust among guests, consolidate operations and elevate guest experience online and offline.
Roland Hotel, centrally located near Forum Mall has been serving both business and leisure travellers since 1997. The property was struggling to make a smooth transition to cater to a digitally evolved consumer base. Managing manual updates, constantly adjusting room rates and availability across multiple OTAs were not only eating into the staff’s time, but also resulting in over bookings and inconsistent pricing.
“Implementing STAAH solutions have boosted our online bookings and overall revenue measurably. Automation has not only freed up staff time but also sharpened our pricing strategies. By removing the risks of errors and inefficiencies, we’ve strengthened our online channels, while driving more bookings through our own website,” said Ms. Meghna Chowdhury, General Manager at Roland Hotel.
STAAH’s Channel Manager has helped the hotel to eliminate the risk of double bookings and follow a rate parity that’s strengthened its online reputation. SwiftBook, the game-changing online booking engine’s clean, intuitive and fast interface now allows guests to seamlessly browse and book their stays online. While STAAH’s price comparison widget WatchMyRate displays live comparisons of Roland Hotel’s direct booking rates with OTA prices on its website, enabling guests to choose the best deals offered.
“STAAH solutions are designed to cater to every category of hotels from homestay, budget properties to premium resorts. For Roland Hotels, the challenge was updating their processes to channelise online bookings optimally. We are delighted our solutions addressed all their problems, leaving them enough time to focus on guest experiences,” said Shoaib Ali – National Sales Head STAAH, India.
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