(The Union Ministry of Tourism has partnered with Netflix to showcase Indian destinations to global audiences through cinematic storytelling.)
BY DEBAJYOTI CHAKRABORTY
NEW DELHI | 5 MARCH 2026
Minister of Tourism, Shri Gajendra Singh Shekhawat, held productive bilateral meetings with Ms Widiyanti Putri Wardhana, Minister of Tourism of Indonesia, and Dr Christoph Ploß, Federal Government Commissioner for Tourism, Germany during his visit at ITB Berlin 2026.
The discussions focused on enhancing tourism flows, boosting sustainable travel, expanding air connectivity, and deepening people-to-people ties between our nations.
The Union Tourism Minister also met with Ms. Shaikha Al Nowais, Secretary General, UNWTO and discussed innovative approaches for advancing sustainable and regenerate tourism.
On Day 1 of ITB Berlin 2026, the Ministry of Tourism, Government of India, organised the Incredible India Press Conference, attended by Minister of Tourism Gajendra Singh Shekhawat and the Ambassador of India to Germany, Shri Ajit Gupte.
“Spoke today at the UN Tourism Minister’s Summit at ITB Berlin 2026, sharing India’s vision for building destinations that are globally competitive, sustainable and community centric. Under the visionary leadership of Prime Minister Shri Narendra Modi, India’s tourism roadmap under Vision 2047 is anchored in one guiding principle, Growth with Responsibility. Over the past decade, we have pursued a balanced approach by enabling world class infrastructure while safeguarding our rich heritage and fragile ecosystems,” said union tourism minister Gajendra Singh Shekhawat.
“ Operational airports have expanded from 74 to over 160, unlocking access to remote and emerging destinations. Through the UDAN scheme, regional air connectivity has been democratised. Modern rail services such as Vande Bharat are strengthening integrated tourism circuits across the country. Strategic investments through Swadesh Darshan and PRASHAD are developing thematic, heritage and spiritual destinations with climate resilient infrastructure designed to benefit local communities as much as visitors. At the same time, we are leveraging data analytics and Artificial Intelligence to build intelligent destination management systems by monitoring visitor flows, promoting lesser known sites and reducing pressure on high density areas,” Shri Gajendra Singh Shejhawat said.
“Tourism for us is not merely about arrivals, it is about livelihoods, sustainability and civilisational exchange. India stands ready to work with the global community to ensure tourism remains a force for resilience, inclusion and shared prosperity,” the union tourism minister concluded.
The 700 square metres sized Incredible India Pavilion brings together 37 DMCs & 6 state governments, showcasing heritage, culture, wellness, wildlife & experiential travel — strengthening global tourism partnerships.
Tourism promotion films under this partnership were launched by Tourism Minister Shri Gajendra Singh Shekhawat at the Incredible India Press Conference and India Evening during ITB Berlin 2026, highlighting India’s culture, festivals and cuisine.
The interaction with international media at the Press Conference underscored the country’s sustained tourism growth, enhanced connectivity, and significant advancements in infrastructure.
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