TTT NEWS NETWORK
NEW DELHI | 19 MARCH 2026
In a first of its kind initiative, IATO, India’s apex inbound tour operator body undertook a roadshow- Namaste India Showcase across different countries in Europe to directly engage with global travel markets. As part of a multi-city European roadshow, engagements were successfully held across Frankfurt (Germany), Paris(France), and Amsterdam( Holland) to strengthen and promote inbound tourism from these countries into India.
The initiative was supported by the Ministry of Tourism, Govt. of India and Indian missions in the respective countries. Also Air India and Travel Turtle provided key logistical support. The initiative across European city was designed to promote India’s tourism offerings through direct engagement with key European travel agents and tour operators following ITB Berlin.
The showcase created a focused B2B platform for Indian tourism stakeholders to interact with travel professionals across the three cities, enabling deeper destination awareness and strengthening business relationships with partners who actively promote India in their respective markets. Across the roadshow, travel professionals engaged in discussions around evolving traveller preferences, experiential itineraries, cultural immersion, luxury travel, and wellness tourism segments that continue to resonate strongly with European travellers all with the objective of showcasing India’s tourism offering.
A highlight of the showcase was the emphasis on India’s diverse tourism experiences, ranging from heritage circuits and boutique hospitality to luxury journeys such as the iconic Maharajas’ Express, which attracted strong interest from travel professionals looking to expand premium offerings for their clients.
Speaking about the initiative, Ravi Gosain, President of IATO, highlighted the importance of direct engagement with international travel trade partners.
According to Mr. Ravi Gosain, “Europe continues to be an important source market for India, and initiatives like the Namaste India Showcase allow us to build meaningful relationships with travel professionals who actively promote India as a destination. Through this tri-city engagement, we were able to showcase the depth and diversity of India’s tourism experiences while strengthening collaborations with key travel partners across these markets. The positive response from the travel trade further reinforces the growing interest in India among European travellers.”
The roadshow also witnessed the participation and support of Indian diplomatic missions, reinforcing the collaborative effort to promote India as a preferred destination for international travellers. The engagement across the three cities reflected strong enthusiasm among European travel professionals to deepen their understanding of India’s tourism offerings and develop new itineraries tailored to their markets.
The successful completion of the European showcase marks an important step in IATO’s continued efforts to expand India’s tourism outreach globally, encouraging stronger partnerships between Indian tourism stakeholders and international travel trade communities. Based on the success, IATO is soon going to undertake more such initiatives in the other parts of the globe.
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