~ New insights highlight strong audience expansion with 83% first-time attendees and 84% planning to return ~
~ The musical show is increasingly emerging as a social experience for couples, friends and families ~
TTT NEWS NETWORK
MUMBAI | 22 APRIL 2026
Candlelight®, the international concert series by Live Your City, is reshaping how Indian audiences discover and experience classical music, transforming it into a format that is more social, familiar and accessible. Recent audience insights from India highlight a significant shift in consumption patterns, with Candlelight emerging as a key entry point for both new and evolving listeners.
A striking 83% of attendees are experiencing Candlelight for the first time, underscoring its strong appeal among new audiences. More importantly, 84% express intent to attend both Candlelight and others of classical music concerts in the future, reinforcing the format’s role as a powerful gateway to the broader classical music ecosystem.
Commenting on this insight, Pranjal Bengwani, India Lead – Candlelight said, “Candlelight is making classical music more accessible by presenting it in a way that feels familiar and inviting. By combining well-loved music with an immersive atmosphere, it is attracting more first-time attendees and encouraging them to continue their journey with live classical performances.”
Familiarity plays a central role in driving this engagement. Nearly 80% of attendees cite the musical programme as their primary reason for attending, highlighting a clear preference for recognisable and well-loved compositions. Combined with an immersive, candlelit setting, this blend of familiarity makes classical music feel more approachable and relevant to modern audiences.
Additionally, Candlelight is emerging as a distinctly social cultural experience in India. Whether as a couple-outing, a gathering with friends, or a shared family moment, the format is reshaping classical music from a traditionally formal setting into a more inclusive, accessible and experiential cultural activity.
Together, these insights reinforce Candlelight’s role in democratising access to classical music in India by lowering entry barriers, enhancing relatability through familiar programmes and creating an environment that encourages continued exploration of the genre.
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