TTT NEWS NETWORK
MUMBAI | 27 AUGUST 2026
Indian Hotels Company (IHCL), India’s largest hospitality company, today announced the launch of Taj Mount Kusur Resort and Villas in Lonavala, Maharashtra. Developed in partnership with Amavi, India’s only hospitality-backed real estate brand, the project marks Taj’s entry into the luxury branded villa segment.
Mr. Puneet Chhatwal, Managing Director & Chief Executive Officer, IHCL, said, “For over a century, Taj has defined luxury hospitality through its grand palaces, landmark city hotels, safaris and residences. Recognised as the World’s Strongest Luxury Hotel Brand and India’s Strongest Brand, Taj continues to strengthen its position at the forefront of the luxury hospitality sector. The launch of Taj Mount Kusur Resort & Villas marks our entry into the branded villa segment, broadening our portfolio to address evolving consumer preferences while bringing the trust, service excellence and legacy of the brand to a new category of luxury real estate.”
Spread across a 34-acre estate in the Western Ghats, Taj Mount Kusur Resort and Villas is an integrated luxury development comprising 32 branded villas and a 100-key Taj resort. The project offers panoramic views of the surrounding lake and valley. Inspired by contemporary barn-style architecture, featuring expansive glass façades, spacious verandahs, the villas naturally flow into the surrounding landscape. The development includes a two-acre Wabi-Sabi Central Park inspired by the Japanese philosophy of embracing simplicity and harmony with nature. Residents can enjoy the Miyawaki forest, nature trails, zen gardens, stargazing decks, golf putting greens, a fitness lawn and multi-purpose sports courts. The integrated project also includes Club Amavi offering wellness and recreation facilities, banquet and dining venues.
The branded villas will be offered for sale integrated into the resort inventory through a lease-back programme. Residents will have access to Taj’s renowned hospitality services, including concierge assistance, housekeeping, maintenance and the leisure and wellness amenities of the resort.
Mr. Apurv Kumar, Managing Director, Clarks Group of Hotels and Founder, Amavi, said, “Second homes are bought to create more time — time with family, time in nature and time for oneself. Yet too often, they become another responsibility. At Amavi, our purpose is to change that. Taj Mount Kusur Resort and Villas brings together the privacy and permanence of a home with the care and service of Taj hospitality. Rooted in the Western Ghats, it also reflects our belief that meaningful development must respect the land and create value for the communities around it. We want Mount Kusur to be not merely a property people own, but a place they return to, belong to and come to.”
Mr. Sachin Agrawal and Mr. Bajrang Bararia, Founders, Amavi, said, “With Taj Mount Kusur Resort and Villas, Amavi has sought to create a residential offering that combines design, nature and hospitality. Luxury consumers today are increasingly seeking experiences that combine the privacy of a second home with the services and assurance of a hospitality brand. The project’s low-density planning, integrated amenities and professionally managed services are intended to provide homeowners with the privacy of villa ownership and the convenience of a luxury resort. Amavi is pleased to partner with IHCL in bringing this vision to life under the Taj brand.”
Located between Mumbai and Pune, Lonavala is one of Maharashtra’s most established leisure destinations. Known for its scenic valleys, lakes and waterfalls, the hill station continues to attract leisure travellers, wellness seekers and second-home buyers.
About Amavi
Amavi is India’s first hospitality-backed real estate brand, positioned at the intersection of hospitality, branded residences and curated living. Co-promoted by the Clarks Group alongside real estate industry veterans Sachin Agrawal and Bajrang Bararia, the brand represents a pioneering step in redefining luxury living through the lens of hospitality excellence. The brand creates thoughtfully crafted second homes that bring people closer to nature, calm, and meaningful living. By blending design-led spaces, wellness-focused experiences, and hospitality-backed assurance, Amavi delivers elevated, emotionally rich private sanctuaries. Drawing on the Clarks Group’s decades of operational strength, the brand extends its philosophy of understated care and seamless hospitality into the Branded residences space. Strengthened by its platform with ASK Property Fund, Amavi combines institutional expertise with visionary development, setting new benchmarks in curated living, sustainable growth, and hospitality-driven real estate.
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