TTT NEWS NETWORK
MUMBAI | 15 OCTOBER 2026
Kinder, the beloved confectionery brand from the house of Ferrero, one of the world’s leading manufacturers of sweet-packaged products, is bringing a fresh and playful dimension to Diwali this year with the launch of ‘Kinder Happiness Times’ Pack — a festive gifting range designed to help the younger generation discover Diwali traditions, stories and symbols of Diwali in a way that feels exciting and meaningful to them. As Parents play an important role in passing on cultural traditions and nurturing values to the next generation, kinder transforms traditional Diwali rituals into playful experiences that everyone can enjoy, explore and make their own.
Kinder introduces first-of-its-kind fun & playful festive range that transforms the gifting category in India, which is currently filled with standard box-shaped gifting pack ranges. Inspired by Diwali’s most quintessential icons — in the shape of Rocket, Anar and Lantern — the ‘Kinder Happiness Times’ Gifting range features three distinctive festive packs comprising of Kinder Joy, Kinder Creamy and Kinder Schoko-Bons Crispy. Each pack brings a playful Diwali twist to Kinder’s much-loved products, while engaging stories, content, contests and on-ground activations giving families new ways to explore the meaning and traditions of the festival. Thereby bringing parents and children together, to experience Diwali traditions through play, discovery and shared moments, making traditional learning fun and exciting.
An immersive event on 13th October at Phoenix Marketcity, Mumbai saw actor Karisma Kapoor bringing the new attractive Kinder Diwali gifting range into spotlight. The brand’s festive thought “Tyoharon ko banaye khaas, Kinder ke saath” was brought alive at the on-ground experience, that combined the excitement of the new ‘Kinder Happiness Times’ Gifting range with the warmth of festive family traditions including rangoli, toran, diyas, lanterns, garlands, and mithai.
The Kinder Festive Home transforms familiar festive traditions into immersive experiences rather than something to simply observe as a bystander. Designed especially for families, the walk-through experience takes one through different parts of a festive home, with each space offering an opportunity to participate in a Diwali ritual. The journey begins with rangoli making, creating a toran, decorating the porch with diyas, painting and hanging lanterns and festive garlands inside the Kinder Festive home.
Hosted from 10th and 24th October, the Kinder Diwali experience is open to all and designed to make this Diwali memorable for families participating in engrossing moments of creativity and togetherness.
Zoher Kapuswala, Marketing Head, Ferrero India, said, “Diwali is a festival that families experience through traditions, stories and moments they share. With the ‘Kinder Happiness Times’ Gifting range, we wanted to bring these traditions alive. The specially designed Rocket, Anar and Lantern shape-inspired gifting packs bring a fun Diwali twist to Kinder, while the Kinder Festive Home gives families an opportunity to experience the festival through creativity and participation. Karisma Kapoor brought her own infectious energy to the experience, making it even more engaging. We hope the ‘Kinder Happiness Times’ gifting range becomes an integral part of enjoying Diwali this year.”
With distinctive, high-impact packaging and a nationwide rollout, Kinder Happiness Packs are now available across traditional and modern trade outlets, as well as e-commerce platforms. Kinder brings the magic of the festive season alive with its new ‘Kinder Happiness Times’ Festive gifting range — turning every little moment into a big celebration of joy!
Link to the Kinder Happiness Times digital film https://www.instagram.com/reel/DeZofLatJKo/?exln=MW84d3FlbTE0bWFvOQ==
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