TTT NEWS NETWORK
NEW DELHI | 7 MAY 2025
Emirates, the world’s largest international airline, officially opened its first Emirates World retail store in Singapore today, reaffirming its commitment to delivering an elevated customer experience alongside world-class products and services in one of Southeast Asia’s most dynamic markets.
Centrally located at Odeon 333, just across the street from the iconic Raffles Hotel, the Emirates World store offers customers expert travel planning and advice, delivered by dedicated consultants. The store also features interactive, immersive displays to give visitors a firsthand taste of the airline’s award-winning inflight experience, including an experiential First Class Suite installation available exclusively at the Singapore location.
The Emirates World store was inaugurated by Mr Adnan Kazim, Deputy President and Chief Commercial Officer, Emirates, in the presence of Mr Ahmed AlKetbi, Deputy Ambassador, Head of Economic, Trade and Investment, UAE Embassy in Singapore, and Mr Lim Ching Kiat, Executive Vice President, Air Hub & Cargo Development, Changi Airport Group. The opening ceremony was also attended by Emirates’ management, travel trade and media partners, along with other distinguished guests.
Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer, said: “2025 marks the 35th anniversary of our operations in Singapore and the opening of the Emirates World store here today is a significant milestone in our journey. The store embodies the very best of what we stand for – seamless service, premium design, and customer-first approach. Whether visitors are planning their next adventure or simply discovering our offerings, this store provides a welcoming, informative space that brings our ‘Fly Better’ promise to life.”
He added: “Singapore has always been a cornerstone of Emirates’ operations in Southeast Asia, and in 2024 alone, we have flown more than 800,000 passengers between Singapore and Dubai. We look forward to welcoming customers into this new home and continuing to grow in Singapore in the years ahead.”
Reimagining travel retail: bringing travel closer to Singaporean customers
The Emirates World store in Singapore reflects the airline’s evolving retail strategy: one that combines innovation, personalisation, and convenience in a space that is easily accessible by its customers.
Drawing insights from internal studies and global customer behaviour, Emirates found that travellers continue to value in-person retail experiences, particularly when it comes to planning something as personal as travel. This reimagined retail concept offers a human touch to booking, allowing visitors to receive personalised travel recommendations, access exclusive fare deals, and explore Emirates’ best-in-class products up close.
Spanning over 330 square meters, the Emirates World store is designed to offer a warm, open-plan, lounge-like environment in the airline’s signature light and contemporary colour palette, with designs of the Ghaf Tree, the national tree of the United Arab Emirates, adorning the walls.
With four customer service counters staffed by expert consultants, guests can book flights, seek professional advice and plan for their holidays with ease of mind. Guests can also explore smart technology experiences such as the ‘selfie mirror’ which snaps pictures of travellers against scenic destination backdrops.
Emirates will also showcase a wide range of its upcycled products at its Emirates World Store in Singapore for the first time ever. These products embody the airline’s commitment to environmental sustainability and feature innovative, every day, items such as bags, document holders, and travel pouches.
As part of Emirates’ signature hospitality, customers visiting the store can also enjoy freshly brewed coffee while they wait their turn or are assisted at the customer service counter.
A First-Class experience, on ground:
One of the key highlights at the Singapore store is the permanent display of Emirates’ First-Class Private Suite, offering customers a unique opportunity to step inside and experience the airline’s award-winning product, and get inspired to book it next time they travel.
Visitors are welcome to fully immerse themselves in the suite, and enjoy the plush leather seating, ambient lighting and sliding privacy doors – a distinctive feature typically reserved for the skies.
35 years for Emirates in Singapore:
Emirates has been connecting Singapore to the world for 35 years this year, operating four daily flights to Dubai and beyond, as well as one daily flight to Phnom Penh, Cambodia. Popular destinations for travellers from Singapore include London, Paris, and Milan. The airline has long been committed to the Singapore market, offering a wide range of premium services for both leisure and business travellers.
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