(PICTURE CAPTION: Ni Made Ayu Marthini, Deputy Minister for Marketing, Ministry of Tourism of the Republic of Indonesia (right), along with Mr. Kaushik Ghosh, Head – Australasia, VFS Global (left), at the co-branding agreement signing ceremony on 13 August 2025 in Jakarta.)
* Co-branding agreement between the Ministry of Tourism and VFS Global signed on 13
August 2024 in Jakarta
* VFS Global to promote tourism through dedicated marketing activities and Indonesia tourism promotion kiosks
* VFS Global’s simple to use Indonesia e-VoA online platform to also make visa application process seamless, thereby promoting inbound tourism
* India the largest South and Central Asian market and the sixth-largest globally for Indonesia, accounting for 710,688 tourists in 2024.
* Indonesia’s Ministry of Tourism anticipates welcoming 918,480 Indian travellers in 2025.
TTT NEWS NETWORK
NEW DELHI | 26 AUGUST 2025
VFS Global, the global leader in trusted technology services, empowering secure mobility for governments and citizens, has signed a co-branding agreement with the Ministry of Tourism, Republic of Indonesia to strengthen and expand brand awareness of Indonesian tourism under the Wonderful Indonesia campaign for increasing international arrivals and encouraging investments into the country.
As part of the agreement, VFS Global will help in increasing the brand awareness of the Wonderful Indonesiacampaign and improving the quality and quantity of tourism marketing through brand partnerships.
The agreement was signed between Ni Made Ayu Marthini, Deputy Minister for Marketing, Ministry of Tourismof the Republic of Indonesia, and Mr. Kaushik Ghosh, Head – Australasia, VFS Global, on 13 August 2025 inJakarta.
Ni Made Ayu Marthini, Deputy Minister for Marketing, Ministry of Tourism, Republic of Indonesia, said,“We are excited to join forces with VFS Global in strengthening the Wonderful Indonesia campaign on theglobal stage. Through this co-branding agreement, we will amplify our tourism message and leverage VFSGlobal’s extensive presence in over 160 countries, combined with innovative outreach, to inspire moretravellers to experience the beauty and diversity of Indonesia.”
Since 2024, VFS Global is also an official partner of the Indonesian Directorate General of Immigration. Aspart of the partnership, VFS Global has launched a new e-VoA platform for nationals of all the 97 countrieseligible for e-VoA, to provide them a quicker and smoother visa application journey online.
Kaushik Ghosh, Head – Australasia, VFS Global, said, “We are honoured to collaborate with the Ministry ofTourism to strengthen global awareness of the country’s vibrant tourism offerings. With over 16 years ofexperience in tourism-related services, VFS Global brings proven expertise in promoting destinations to aglobal audience. Through the promotion of the e-Visa on Arrival, we aim to make travel to Indonesia moreseamless, aligning with the Ministry’s Tourism 5.0 vision to harness innovation such as artificial intelligence(AI) to improve marketing effectiveness and reach of tourist destinations.”
In 2024, Indonesia welcomed 13.9 million international tourists, a 19% increase from the previous year andthe highest number recorded in the past 5 years, according to the Ministry of Tourism. This strongperformance has emboldened the government to set even more ambitious targets for 2025. Indonesia is nowexpecting to welcome between 14.6 and 16 million foreign visitors in 2025.
India stood as the largest South and Central Asian market and the sixth largest globally for Indonesia,accounting for over 710,688 Indian tourists in 2024. The Ministry of Tourism anticipates welcoming 918,480Indian travellers in 2025.
VFS Global has been associated with the Indonesia's Ministry of Tourism since March 2023 to strengthen andexpand Indonesia’s tourism brand awareness. As part of the collaboration, VFS Global has establisheddedicated Indonesia tourism promotion kiosks at its offices in Dubai, Mumbai, and Shanghai, with plans toopen another in Australia soon. Through its extensive network of offices, VFS Global aims to promoteIndonesia in key markets such as India, China, Australia, South Korea, Japan, the Middle East, UK, USA,Canada, and France.
VFS Global has established its regional and global footprints in the space of tourism services, complementingits core visa services business. With 16 years of experience, the Tourism Services Unit has served more than25 destinations. The team partners client destinations, across different countries, to enable the achievementof their travel and tourism promotional objectives and business targets. We specialise in destinationrepresentation, outsourced tourism office management and trade support services for national tourismauthorities from client governments. We facilitate them in a wide range of destination promotional activities.
About VFS Global:
As the global leader in trusted technology services, empowering secure mobility for governments and citizens,VFS Global embraces technological innovation including Generative AI to support governments anddiplomatic missions worldwide. The company manages non-judgmental and administrative tasks related toapplications for visa, passport, and consular services for its client governments, increasing productivity andenabling them to focus entirely on the critical task of assessment.
With a responsible approach to technology development, adoption and integration, the company prioritizesethical practices and sustainability while serving as the trusted partner to 68 client governments. Operatingover 4,000 Application Centres in 165 countries, VFS Global has efficiently processed more than 504 millionapplications since 2001.
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