BY ROBIN GHOSH,
ECONOMIST & BUSINESS MENTOR.
KOLKATA, 2 JULY 2024:
Entrepreneurship Factory:
Entrepreneurship Factory Sounds a little odd. Can we really manufacture entrepreneurs?
Well, there are two schools of thought. Some believe entrepreneurs are born while others feel entrepreneurs can be created or manufactured.
The Concept:
The concept of the business and operational framework of business has gone and is going through a revolutionary change. Twenty years back, the success parameters of business was highly dependent on the talent, intelligence, vision and belief system of the entrepreneur. A kind of embedded quality of skill and knowledge. But now, much of this skill and intelligence is available in the marketplace because of the astounding development of technology and systems.
Changing Dynamics Of Business:
Business in essence is the generation of values or value addition. Be it a product or service, customers pay for the value you offer. In exchange, you get the asking price and you make profits.
Previously, the science of value addition has been greatly dependent on the creative and logical talent of the entrepreneur. But it is not so now. This superpower and intelligence is now taken over by strides in technology like AI, ML, and Robotics.
Compared to earlier times, Entrepreneurs can now be trained and molded once training and transfer of proper skill set is done.
It is on this belief and experience of entrepreneurship building over thirty years, that the idea of setting up of Santiniketan School of Family Business was born.
Santiniketan Society For Youth Empowerment:
Santiniketan School of Family Business is an initiative of the Santiniketan Society for Youth Empowerment. For more than a decade Santiniketan Society has been engaged in youth empowerment through professional training, workshops & ‘learning by doing’ seminars.
The focus of the society is to enable youth to be self-employed and become job givers & not jobseekers.
Training Programs For Small & Medium Businesses:
To sensitize youth on entrepreneurship & to contribute towards economic growth, our society has designed immersive training programs for small & medium businesses. The central focus is on family businesses operating in West Bengal.
Santiniketan School of Family Business:
Under the Santiniketan School of Family Business, the society plans to hold workshops & training programs to improve existing family businesses & identify new business opportunities.
Entrepreneurship Factory:
The core objective is to upscale the business skills of small business units to turn family businesses & reach new heights or set up new ventures in the near future.
Workshop & training programs are so designed that entrepreneurs are exposed to elements that drive businesses, face real-life business challenges & receive solutions from successful industry practitioners.
The Learning Curve:
The critical lessons that the school offers to help the next generation of Family Business
Owners & Entrepreneurs to:
- Address critical challenges faced by family business owners in scaling up their business by building a competent team.
- Understand how to manage & lead people handling marketing, operations, finance, HR, strategy & so on.
- Comprehend how to network with Industry leaders & venture capitalists.
- Understand how to leverage key technology disruptions like ChatGPT, AI Robotics.
Outline Of The Workshop Content
The Workshop will explore:
- The current Business Environment
- The impact of Technology on business
- The Entrepreneurial Mindset
- The 90-Day Plan
- Creating A Business Model & Business Plan
- Support Platform
- Digital Marketing
The Team :
A team of economists, business consultants & business coaches will conduct the workshop & provide the participants with a step-by-step road map to improve existing family businesses & how to identify new business opportunities.
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