* Cuellar to Take the Helm of the Industry’s Leading Festivals at Sea Curator, Following Its Most Successful Year to Date.
TTT NEWS NETWORK
MUMBAI< 13 JANUARY 2024:
Norwegian Cruise Line (NCL), the innovator in global cruise travel, and Sixthman, the global leader of festival-at-sea vacation experiences, announced Jeff Cuellar to succeed Anthony Diaz as its new chief executive officer (CEO).
As the new CEO of Sixthman, a wholly owned subsidiary of Norwegian Cruise Line, Cuellar will focus on continuing the Company’s upward trajectory of growth by focusing on bringing passionate communities together through diverse and exciting experiences. He will also be responsible for continuing to position Sixthman as the leader in the entertainment-based cruise space.
“Sixthman had an incredible year, welcoming new communities to experience the magic that the team delivers at sea,” said David J. Herrera, president of Norwegian Cruise Line. “Much of that success was built upon the foundation laid by Anthony Diaz during his tenure, and we at NCL thank him for all of his efforts over the years. Now, I am excited to welcome the next chapter for Sixthman with Jeff Cuellar as the newly appointed CEO. Given his strong 24-year track record in the entertainment and hospitality industry, I am confident Jeff is the perfect person to lead Sixthman forward into its very bright future and continue to build on its 2023 successes.”
Cuellar joined Sixthman in October 2021 in what was then the newly created role of Vice President of Partnerships and most recently served as Vice President of Events, Marketing and Community where he was responsible for overseeing the creative development, marketing outreach and community management for all festivals at sea. Prior to that, he played a major role in the growth of AC Entertainment, currently owned by Live Nation under the festivals division of C3, as one of the world’s leading festival operators. As a creative force and director of numerous music events including Bonnaroo Music & Arts Festival®, Forecastle, Railbird, High Water and many more, Cuellar came to Sixthman with a deep background in event strategy, immersive brand partnerships, community engagement, business development, experiential design, marketing outreach and event operations.
“I am honored and extremely humbled to have been given the opportunity to lead the passionate, hard- working and talented team at Sixthman,” said Jeff Cuellar, newly appointed chief executive officer of Sixthman. “Over the last few years, I’ve been able to witness the incredible work the team does to produce the absolute best festivals at sea and bring guests from all over the world together to celebrate ashared passion and enjoy personal fan-to-artist experiences that go beyond what a vacation can be. I look forward to building on the strong momentum and legacy that Anthony Diaz and Andy Levine have created and charting new paths for our team and guests to embrace our ‘Live Loud’ culture.”
In 2023, Sixthman boasted its most successful year to date. It hosted 18 unique events, welcoming nearly 45,000 guests and over 490 artists throughout 85 days at sea and across three continents, eight countries and five different ships. It also hosted its largest onboard event ever with EDSea, a global electronic music festival, aboard Norwegian Joy, featuring a nearly 3,900 guest capacity. In addition, the immersive experiences at sea organization expanded its repertoire of affinities with the first Broadway voyage and Hallmark Channel cruise at sea, as well as partnered with best-in-class artists in Comedy, Rock, Wrestling, EDM and YouTube.
“In the short time Jeff has been at Sixthman, he’s made a significant impact with the team, and guest and artist experiences,” said Anthony Diaz, former chief executive officer of Sixthman. “He played an integral role in the success of 2023, leading the strategy and outreach to strengthen and develop new artist relationships and debut first-for-the-brand festival concepts across all genres of music, sports, comedy, film, TV, and more. Jeff has been an incredible addition to the team and will excel in continuing to grow the brand, fortify its reputation as a leading entertainment vacation experience, and most importantly continue to develop the dynamic team culture at Sixthman.”
Diaz will serve as a special advisor for the Company through June 2024.
As Sixthman celebrates the success of 2023, enthusiasts still have the opportunity to experience a vacation like no other with a variety of festivals scheduled in 2024, including:
TruTV Impractical Jokers X Eric Andre Get Ship Faced (Jan. 22 – 26, 2024) Miami, FL to Nassau, Bahamas – The internet’s favorite jokesters join forces with Comedian Eric Andre aboard Norwegian Pearl for an epic array of hilarity on the high seas, featuring stand-up comedy, live music, podcasts exclusive panels, exclusive panels, karaoke, and non-stop warm weather shenanigans from port to port.
The Rock Boat XXIII (Jan. 30 – Feb. 4, 2024) Miami, FL to Great Stirrup Cay, Bahamas & Costa Maya, Mexico – Hosted by Sister Hazel aboard Norwegian Pearl, the thirteenth edition of the world’s greatest floating music festival features five days of live music, fresh collaborations, beautiful beaches, and opportunities to rub elbows with favorite artists.
Jay & Silent Bob’s Cruise Askew (Feb. 23 – 26, 2024) Miami, FL to Nassau, Bahamas – Hosted by Kevin Smith and featuring Jason Mewes, this totally immersive voyage into the Cruise Askewniverse will offer a variety of activities such as live podcast recordings, musical performances, stand-up comedy show, autograph and photo sessions, and a wide array of enhanced experiences on Norwegian Pearl.
Emo’s Not Dead Cruise 2024: Sailed on a Sea of Tears (Feb. 26 – March 1, 2024) Miami, FL to Great Stirrup Cay, Bahamas – The spectacular 2024 edition of the hugely popular alternative music and culture cruise on Norwegian Pearl boasts the event’s strongest lineup thus far, showcasing four days and nights loaded with electrifying live music from punk-pop legends like Yellowcard, Mayday Parade and more.
The Broadway Cruise 2 (March 13 – 18, 2024) Miami, FL to Key West, FL & Grand Cayman – On Norwegian Pearl, the second sailing of The Broadway Cruise boasts five days of dazzling shows and
intimate performances from Broadway’s top talent. Gain tips, tricks and trade secrets through immersive workshops and interactive panel discussions with some of the most inspiring creatives working today.
Keeping the Blues Alive at Sea IX (March 18 – 22, 2024) Miami, FL to Cozumel, Mexico – Hosted and curated by Joe Bonamassa, the ninth voyage of the world-famous floating celebration of the blues and blues-rock on Norwegian Pearl will feature unique activities geared towards the ultimate blues aficionado, including singular performances, all-star tribute shows, autograph sessions, guest jams, guitar clinics, craft beer and whiskey tastings.
Midland: The Last Resort Cruise (April 1 – 5, 2024) Miami, FL to Great Stirrup Cay, Bahamas – On board Norwegian Pearl, guests will get their boots wet with a jam-packed four-day cruise of unique performances, curated activities, live podcasts and more.
Bananaland at Sea (Oct. 14 – 18, 2024) Miami, FL to Bahamas – The first cruise of its kind, guests can dive into immersive experiences at sea with the sensational Savannah Bananas, the Party Animals and the entire cast for around-the-clock entertainment, epic activities and player interactions.
About Sixthman:
Sixthman festivals tear down walls between artists and fans by creating community-inspired vacation experiences at resorts and at sea. Since 2001, Sixthman has set the stage for moments that make life rock, serving over 406,000 guests on over 181 unforgettable vacations on sand and at sea with their favorite artists, athletes, actors, comedians, and brands. These carefully curated, intimate events bring non-stop performances, artist collaborations, in-depth panels, Q&As, fan-artist activities, museums, and overall, truly immersive experiences that celebrate community and change expectations of what a vacation can be. Sixthman’s domestic homeport of Miami brings escapes for guests to dream destinations in the Virgin Islands, Belize, Honduras, Mexico, and The Bahamas. In 2019, Sixthman expanded its festivals at sea to Europe, sailing from Barcelona, Spain to exotic Mediterranean ports and then from Athens through the Greek Isles in 2022. In addition to festivals at sea, Sixthman has taken its innovative vacation concept to world-class, all-inclusive resorts in the Dominican Republic and Mexico. In 2020, Sixthman Services was launched to support other event holders with a suite of on-site and virtual event management services and enhanced experiences. 2024 is poised to be a record year in terms of the number of events and expansion into new verticals.
LIVE LOUD with us a www.sixthman.net.
About Norwegian Cruise Line:
As the innovator in global cruise travel, Norwegian Cruise Line has been breaking the boundaries of traditional cruising for 57 years. Most notably, the cruise line revolutionized the industry by offering guests the freedom and flexibility to design their ideal vacation on their preferred schedule with no assigned dining and entertainment times and no formal dress codes. Today, its fleet of 19 contemporary ships sail to 450 of the world’s most desirable destinations, including Great Stirrup Cay, the company’s private island in the Bahamas and its resort destination, Harvest Caye, in Belize. Norwegian Cruise Line not only provides superior guest service from land to sea, but also offers a wide variety of award-winning entertainment and dining options as well as a range of accommodations across the fleet, including solo- traveler staterooms, club balcony suites, spa-suites and The Haven by Norwegian®, the company’s ship- within-a-ship concept.
Norwegian Cruise Line is a wholly owned subsidiary of Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH).
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