BY ROBIN GHOSH ,
ECONOMIST AND BUSINESS MENTOR.
KOLKATA | 15 MAY 2025
Biriyani has evolved as a stand alone market segment in the food business in India.
As a result, many QSR and Cloud kitchen companies developed and nourished their own brands. Example: Biryani By Kilo, Behrouz Biryani, Biryani Blues and so on.
Market data indicates that the biryani market is $ 2 to 4 billion in India and the most ordered dish – 91 million orders in 2024.
That was Zomato and if you add Swiggy, it is another 83 million -150 orders a minute.
The market for biryani is an expanding market. No wonder, Arslan of Kolkata opened its outlet in Delhi’s Rajouri Garden, Idris in Lucknow.
Interestingly, the popularity of biryani has managed to find its way onto many QSR chains like KFC, Taco Bell and Popyes.
It is also drawing interest from FMCG companies – LT Foods, which sells specialty rice Dawat has found success with marketing of biriyani kits.
KRBL, the maker of India Gate basmati rice also found success in introducing biryani masala.
In Kolkata, a small company, Swadeshi Meal Bazaar is soon to launch ” Micro Biriyani”, a non-greasy, home cooked biryani at an attractive rate of Rs. 99 – a pocket biryani at pocket friendly rate. Part of Biriyani Station, the QSR chain wants to open Biriyani Station in several towns in West Bengal.
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