BY ROBIN GHOSH,
ECONOMIST AND BUSINESS MENTOR
KOLKATA, 7 DECEMBER 2024:
In business, if you are not proactive and if you don’t have the mindset to leap forward – you will stagnate or you will be out of the market.
GROWTH MINDSET
What we are really talking about is the “growth mindset.”
What is a growth mindset?
Well, it is a kind of attitude. A mind frame, a take off. Zero bureaucracy. A learning culture.
A system, a process in a company where an entry level employee to CEO – all ready to learn and no to “I know it all”.
CONTINUOUSLY DISCOVER:
If you want to have your business in the fast lane – you have to continuously discover your weaknesses and how your competitors are doing.
You have to unearth what you don’t know.
Most of the time, small-time business enterprises have an attitude ” I know it all.” But truly speaking it is otherwise.
A FEW QUESTIONS:
Here, let me ask a few questions?
1 DO you know how to set up a lead generation system that can bring qualified customers.?
DO you know how to convert the leads into lifetime customers?
3 DO you know how to create an operational process to enhance productivity and achieve more with less?
GROWTH CONSULTANT:
As a Business Mentor, my experience is : while MSME units are ready to take services like payroll, HR services, accounting, communication,
PR services, customer relations on a monthly subscription basis – they have no budget for hiring a growth consultant. Growth consultant to ensure continuous growth and development with appropriate action plans.
So ,what is next? Friends, the key is continuous growth plan, professional execution and hawk eye monitoring.
FOCUS AREA. LOOK BEFORE YOU LEAP
I would suggest focusing on following areas:
1 Get an expert to do an audit of your business operations.
2 Digital Brand Position
3 Your offerings
4 Business Model
5 Sales Processes
6 Customer On-boarding
7 IT Systems
8 Financial Management
9 Customer Transactions
10 Project Workflow
11 System Monitoring.
Apart from identifying gaps and flaws, experts can bring into focus what is to be discarded and what is to be added to improve profitability.
ADD VALUE:
To add value, experts through meetings with Customer Groups – identify changing aspirations and expectations.
And suggest how to enhance tangible and emotional value and how to delight the customers.
BE ON TOP:
Embrace and adopt new technology. And continuously watch the changing consumer attitude in your category. This is required to keep your brand alive and kicking.
INVEST & UPGRADE:
Focus on how to automate your processes — be it — workflow, customer and account management.
To do this, you need to invest in systems and technology. Investment in technology will increase efficiency of operations, and allow you time to innovate new products and services.
CREATE MARKETING MAGIC:
Realise and feel that it is the brand value that drives the sales .The power of brand builds customer loyalty and referrals.
IT IS CONTINUITY:
In the end – come back to the question – what is the most powerful element to fast forward your company?
1.It is continuity! Not one and done initiative.
2 .Constantly learn about your business -strengths, opportunities, risks and weaknesses.
3 .Obsession with growth should be the culture of the company.
4 .Constantly try to beat the competitors.
5 .Constantly add value to customers.
GROWTH MENTOR:
How do you do that? You have to find somebody who can provide growth as a service model. Constantly upgrading your business processes and your business model.

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