BY ROBIN GHOSH,
ECONOMIST AND BUSINESS MENTOR
KOLKATA | 24 MAY 2025
Have you heard the word ‘Story Arc’? Briefly, it is a composite guideline as to how a story should be communicated. It
contains:
1 . Call to adventure
2 .Refusal of the call
3 .Meeting the Mentor
4 .Crossing the threshold
5 .Test
6 .Allies and enemies
7 .The approach
8 .The ordeal
9 .The reward
10 .The Roadback
11 .The Resurrection
12 .The Return
13 .The Freedom to live.
Well, every winning story has a pattern. And that is more or less structurally what we have described just now.
Building a brand is structurally similar to storytelling. A hero’s journey. And, to execute a brand promotion strategy – you ought to follow a proven framework of steps.
The proven framework consist of:
1 The Customer has a problem
2 Identify the problem
3 They are looking for a mentor who will resolve their problem.
4 The Mentor could be a product or a service
5 The Mentor gives them a plan
6 Mentor calls customers to act that helps them to solve the problem and avoid failure.
7 Success is achieved.
Interestingly, the said framework prioritizes the customer and not the product. And it focuses on solutions.
If you want to reimagine your brand marketing strategies, this 7 step framework could be your simple guide.
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