BY ROBIN GHOSH ,
ECONOMIST AND BUSINESS MENTOR.
KOLKATA | 27 MAY 2025
Let’s be frank. It is a hard fact. If you are in business, at some point, you have to struggle for survival, reset and thrive.
Essentially, you have to build uncertainty in your business strategy. Every business organization has to navigate crises, reconstruct smartly and emerge stronger.
How do we do that? Are there practical tools? If there is, what are they? To find answers to these critical questions, you have to understand various dimensions of this volatile environment. Rebecca Homkes, of London Business School in her book Survive, Reset and Thrive, offers an insight and what are the Hotspots, where we have to look into while devising strategy to conduct organizational transformation.
She suggests a critical framework, which she calls the ” 4C ” framework- Cash, Customer, Change and Communication.
Let us get into this and discuss:
CASH
1.Oxygen for Survival
2 .Understand the need for liquidity and financial discipline.
CUSTOMER
1 Understand customers’ evolving needs and provide solutions.
CHANGE
1 .Change is inevitable, so adapt . Be agile.
COMMUNICATION
1 .Clarity and trust among shareholders.
The 4C framework indeed provides a structure to navigate the uncertainties, ranking them and devising actionable steps.
To achieve sustainable success, Rebecca identifies and recommends:
A .Identify and focus on ” must win” battles.
B .Define critical priorities
C .Take actions keeping in mind long-term vision .
D .Relentless execution to ensure robust growth.
E .Disciplined action to translate vision into reality.
F .Assess key trends, implications and what actions must be taken.
The book, particularly, defines a template which is called BLAST.BLAST being Belief, Setting, and Testing; Learning; Agility in Decision
Making ; Shared Context and Trust.
In a rapidly changing world, if you want to survive and grow, you have to create a new playbook. Navigate adversity and emerge stronger.
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