TTT NEWS NETWORK
MUMBAI, 10 FEBRUARY 2024:
Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), along with 50 industry representatives from 33 companies, are showcasing the Maldives’ diverse offerings in the Indian market at the premium Indian travel trade event, OTM Mumbai. The event is taking place from 8th-10th February at Jio World Convention Centre, Mumbai.
OTM, a 3-day B2B travel mart, serves as one of the largest international gatherings of travel trade buyers and professionals held in India. The event provides numerous opportunities for visitors and exhibitors to connect with the travel trade partners and industry leaders from India and beyond to collaborate and strengthen their business relations.
Throughout this event, MMPRC aims to maintain our destination presence as the most preferred holiday destination for all segments of Indian tourists. Participation at OTM assists in connecting with the travel trade from the Indian Market, sharing the latest updates about the Maldives and the unique tourism products, services and experiences available in the Maldives. Additionally, it provides industry partners the opportunity to promote their individual properties and unique products.
Visitors can expect a wide array of activities at the Maldives stand at OTM 2024, including meetings with key travel trade professionals and other partners, media interviews, and other activities. The Maldives stand also features gastronomical experiences where visitors are offered a chance to sample Maldivian delicacies.
India was the top source market to the Maldives last year with 208,876 arrivals received by 31st December 2023, which is 14.4% of the total market share. MMPRC consistently conducts various promotional activities targeting the Indian market.
Activities such as digital and social media campaigns; participation in major fairs and exhibitions; media interviews; ad campaigns; TV and online programmes; and familiarisation trips are planned to be held throughout 2024 to increase arrivals and maintain destination momentum in the Indian market. These marketing initiatives aim to further enhance the Maldives’ position as the no.1 dream vacation spot for Indian travellers.
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