- The new Siliguri outlet intends to leverage the strong travel demand from the region
- Growth drivers include exclusive regional West Bengal group tours – accompanied by a Bengali speaking, experienced Tour Manager; local cuisine on tour, also tours curated during the Durga Pujo festival
TTT NEWS NETWORK
MUMBAI | 29 APRIL 2025
With a strategic intent to capitalise on the strong and growing demand from West Bengal, Thomas Cook (India) Limited, India’s leading omnichannel services company, has inaugurated a new outlet in the high potential market of Siliguri. The new outlet expands Thomas Cook India’s network to 10 locations in the state of West Bengal.
In its commitment to enhance access and convenience, Thomas Cook’s new outlet will cater to the North Bengal and Sikkim travellers across diverse customer segments – families, couples, Young India’s millennials & Gen Z, business professionals and seniors. Thomas Cook’s Siliguri outlet offers end-to-end travel services: International & Domestic Holidays (Group Tours, Personalised Holidays, Cruises, etc.), Value Added Services like Travel Insurance, etc. Additionally, Thomas Cook’s AI booking platform assists customers in planning their personalized vacations in real time by checking availability and making reservations in a matter of minutes.
Siliguri and West Bengal Travel Trends:
- Top destinations:
- International: Japan, South Korea, Europe’s Switzerland, France, Spain-Portugal; Australia-New Zealand, Scandinavia, Greenland, USA, Indonesia, Thailand, Malaysia, Dubai-Abu Dhabi
- Domestic and Indian subcontinent: Himachal Pradesh, Uttarakhand, Andaman’s, North-East, Kerala, Bhutan
- Holiday duration has increased from 3 days to 5 – 8 days for short trips; from 5 days to 10 -15 days for longer trips
- Pilgrimage/Spiritual Tourism is in demand: Char Dham, Ayodhya, Aerial helicopter darshans to Om Parvat-Dev Bhoomi
- Emergence of fresh new destinations: Azerbaijan, Uzbekistan, Kazakhstan, Vietnam and Morocco, South Africa and Kenya
- Top traveller segments: Multi-generational families, couples, Young India’s millennials & GenZ, GenS (seniors)
Mr. Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited said, “West Bengal is an important source market for us, and we are witnessing a significant demand from the state. Hence, we are delighted to announce the opening of our first ever Gold Circle Partner franchise outlet at Siliguri. Strategically chosen for its central location, this new outlet will enhance our ability to serve the growing and diverse needs of customers in the region, offering easy access and seamless services to our customers – right at their doorstep! We also have exclusive Bengali tours with co-travellers from the State, accompanied by a Bengali speaking expert Tour Manager and the comfort of select Bengali cuisine while on tour.
On behalf of my Team, I extend a warm welcome to our customers from Siliguri. My Team and I look forward to co-curating memorable holidays for each of our customers – both within India and international.”
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