TTT NEWS NETWORK
KOLKATA, 15 DECEMBER 2024:
UN Tourism brought together business leaders, academics and civil service players to reimagine the future of the meetings and events industry, with a special focus on the opportunities offered through innovation.
Held in collaboration with the Macao University of Tourism (UTM) and sponsored by MGM, the 16th edition of the Training Programme highlighted the “Transformative Power of Technology in Meetings and Events Industry”. Focused on equipping participants with practical, impactful knowledge on advanced technologies, the programme aimed to accelerate digital transformation while promoting environmentally sustainable practices.
Embracing Digital Transformation:
This four-day training programme was attended by the responsible officials from the UN Tourism Member States in the Asia and the Pacific region. It provided actionable insights on implementing emerging technologies, including Artificial Intelligence (AI), to enhance operational efficiency, marketing, and service quality within the Meetings and Events industry. Experts from academia and the private sector shared methods for optimising resource management and engaging audiences with technology-driven solutions.
Advancing Capacity Building and Sustainability Practice:
While stressing the need for digital skills has become vital for informed decision-making, effective storytelling, and destination promotion, the programme highlighted the importance of combining AI with human insight. Digital transformation is central to improving client experiences and operational efficiency, while also driving sustainable practices across the industry. By effective use of technology, the sector can address environmental challenges such as energy consumption, waste, and carbon emissions, working towards a greener future.
Following three days of in-depth presentations and discussions at MGM Cotai, an iconic venue in Macao’s MICE sector, participants had a technical tour through Macao’s historic centre, showcasing destination presentation strategies on the final day.
About the UTM-UN Tourism Training Programme:
Launched in 2016, the UTM-UN Tourism Training Programme has since held various editions, each addressing unique themes within the MICE sector to foster adaptation and sustainable development. UTM is the first institution accredited by the UN Tourism.TedQual Certification System for tourism education.
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