BY ROBIN GHOSH,
ECONOMIST AND BUSINESS MENTOR.
KOLKATA | 16 OCTOBER 2025
If you are involved in QSR business here is some Strategic tips for you.
Samir Khetrapal, Managing Director of Jubilant Foodworks( Domino’s and Popeyes) in a recent interview outlined a bucket of strategic moves- which is- a great lesson of how to expand and how to manage margin in QSR business.
Let us observe the strategic plan he talks about:
1 Concentrate on your prime brand.
2 Stay Focused,Stay invested,Build the Supply Chain.
3 pour time and money to build the brand.
4 Put time and money to improve your margin by at least 100 basis points.
5 Expand new stores as this will give you operating leverage- will help in reducing store operating cost,corporate GNA(General and administrative cost,rechnology cost)
The QSR market is vast.And it is transiting from unorganized to organized market. You have to understand the drivers of this business: focus on:
1 Focus on what you can control
2 Invest in Technology
3 Innovate new products
4 Improve share of your applications.
5 Keep in mind that Chicken and Pizza are the highest selling items.
The QSR. the market is expanding -and at the sametime,new and powerful players are arriving in the market intensifying competition.
Strategic moves have become powerful tools to stay and grow in the QSR market.
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