(Innovative hybrid platform curates famous dishes from Thailand’s most celebrated street food vendors so consumers can enjoy the same
great tastes, on demand, from Pinto Hub’s online delivery service and upcoming network of dining locations in Bangkok and beyond.)
TTT NEWS NETWORK
KOLKATA, 27 MARCH 2024:
Dusit Foods, a subsidiary of Dusit International, one of Thailand’s leading hotel and property development companies, has joined forces with Farm to Plate Processor Co., Ltd. (F2P), an innovative food technology company that specialises in developing ready-to-eat meals, to launch Pinto Hub, a unique hybrid food service provider that brings together renowned Thai street food vendors and independent restaurants and delivers their authentic dishes to customers in Thailand – with plans to go global in the future.
Managed by Savor Eats Company Limited (Savor Eats), a joint venture between Dusit Foods (51%) and F2P (49%), Pinto Hub embodies Dusit Foods’ vision to ‘Bring Asian food to the world’ and champions Thai soft power by showcasing the kingdom’s culinary treasures to a broader audience, while supporting local SMEs.
Pinto Hub offers a convenient way to savour the best of Thai street food, both online and offline. Diners can choose from over 60 authentic dishes delivered straight to their door via GrabFood, or grab a quick bite at Pinto Hub’s upcoming network of Quick Service Restaurants and Grab-and-Go kiosks in convenient locations.
Pinto Hub’s extensive and continuously growing menu features dishes curated from 21 esteemed establishments, including iconic street food vendors and beloved local restaurants across Thailand, including six from Chiang Mai, one from Phuket, and 14 from Bangkok. Each dish is presented under the name of the SME that created it, ensuring recognition and credit goes directly to them.
By meticulously recreating original recipes using Farm to Plate’s technology and expertise, Pinto Hub ensures every dish is made with the finest ingredients and tastes just like the original. It also adheres to the highest hygiene standards and offers complete nutritional information for every flavoursome menu.
At launch, Pinto Hub offers home delivery from strategic distribution centres in 10 key areas in Bangkok, complemented by a Quick Service Restaurant (QSR) offering dine-in services at PTT Suthisan gas station. Savor Eats envisions establishing 50 Pinto Hub distribution centres, QSRs, and grab-and-go outlets across Thailand by the end of 2025, followed by international expansion within three to five years, leveraging Dusit’s global hotel network.
“Pinto Hub not only embodies Dusit Foods’ vision to bring Asian food to the world, but it also reflects our four key principles – Be Natural, Be Organic, Be Healthy, and Support The Local Community,” said Ms Manisa Mitpaibul, Managing Director, Dusit Foods. “We are delighted to work closely with participating SMEs and help them to expand and thrive by providing a wider customer base, increased sales potential, and shared profits. At the same time, we are also happy to help preserve cherished recipes by meticulously documenting and standardising them for central kitchen production. This not only safeguards these culinary treasures for future generations but also solves the problem of disappearing family recipes without a successor. Factor in planned international expansion via Dusit’s fast-growing portfolio of Dusit Hotels and Resorts worldwide, and we are in a great position to enhance Thailand’s soft power by expanding the best of Thailand’s SME food businesses regionally and globally.”
Rajeev Anand, CEO, Farm To Plate Processor Co., Ltd., said, “Together with Dusit Foods, we saw a shared purpose. Dusit International’s Group CEO, Khun Suphajee Suthumpun, championed both empowering street food vendors and safeguarding Thailand’s cherished culinary heritage. This mission is also close to our hearts. Our expertise in scaling recipes for various markets, from retail to airlines to quick service restaurants, coupled with Dusit’s extensive national and international reach, ensures Pinto Hub can bring culinary gems from SMEs to the entire country and potentially beyond. Together with the committed team at Savor Eats, led by CEO Nishant Yadav, we’re poised to create enduring value for our restaurant partners, ensuring their success for years to come.”
Pinto Hub currently offers home delivery through the food delivery app GrabFood from convenient distribution points across Bangkok, covering popular areas such as Chinatown, Pratunam, Rama 3, Ramindra, Ratchadapisek, Saladaeng, Samyan, Suthisarn, Sukhumvit, and Srinakarin Road. Featured restaurants include Baan YeeSarn, Kuay Jup Kam Lung Pai Nai, Lertrod Stew Pork Knuckle, Namthein By Khanta, Phra Ram Long Song, Pad Thai Pra Du 28, Sodsai Congee, Suan Pai Sukapab, and Viking Ped Yang. More distribution centres and participating restaurants will be announced soon.
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