TTT NEWS NETWORK
KOLKATA, 15 AUGUST 2023:
IHG One Rewards, the global loyalty program under IHG Hotels & Resorts (IHG), recently announced its collaboration with cdf on member privileges sharing scheme. Under the partnership, both parties integrate their resource advantages and provide excellent operational standards and service quality to members. This collaboration centers around the thriving tourism and duty-free consumption market in Hainan, covering a range of privileges such as stays at IHG Hotels & Resorts properties and duty-free shopping both domestically and internationally, and creating the ultimate “Stay + Shop” experience for global travelers.
IHG One Rewards and cdf Forge Strategic Partnership – Mr. Daniel Aylmer, Managing Director & SVP, IHG Greater China (right three); Mr. Chang Zhujun, Deputy General Manager of China Duty Free Group Co., Ltd. (left three); Ms. Florence Hu, Chief Marketing Officer, IHG Greater China (right two); Ms. Yu Miao, General Manager of the Marketing Department, China Duty Free Group Co., Ltd (left two); Ms. Fenny Chen, Head of Loyalty & Partnerships Marketing, IHG Greater China (right one); Mr. Yang Lin, Director of the Marketing Department, China Duty Free Group Co., Ltd. (left one)
Ms. Florence Hu, Chief Marketing Officer, IHG Greater China said, “With 48 years in China and 39 years’ deep involvement in the mainland market, IHG has consistently focused on the diverse needs and immense potential of the Chinese market. Aligned with the national development strategy and seizing the opportunities of dual circulation, IHG understands market trends and consumer demands. We are actively contributing to the growth of China cultural tourism and consumption market. This partnership with cdf members will leverage the Hainan Free Trade Port as a crucial platform for pioneering a new path for the tourism industry. This innovative integration of duty-free shopping with hotel stays will empower Chinese and international jetsetters with a rich array of premium benefits, resulting in a highly-coveted travel experience.”
Pioneering a New Era of Tourism:
As the tourism industry’s recovery continues to advance, new environments, customer segments, and demands are reshaping China’s tourism landscape. The pairing of “travel + duty-free shopping” has grown to become an important trend in the industry’s development. As international leaders in their respective sectors, IHG and cdf are deepening their partnership for the first time to enhance member experiences, catering to these trends while leveraging each other’s advantages. The partners also aim to drive innovative forms of consumption while supporting the global tourism industry.
(Regent and Hotel Indigo Sanya Haitang Bay, designed by Ole Scheeren ©Buro-OS )
Mr. Chang Zhujun, Deputy General Manager of China Duty Free Group Co., Ltd expressed, “China Duty Free Group has established long-term and stable partnerships with over 1,300 global brands, and for the last two years, has stood as the world’s largest travel retailer. Our cdf Membership system serves over 29 million members with four major value-added services: shopping, travel, hotels, and attractions. Now, our partnership with IHG is built on a foundation of trust and cooperation. Centered in the key destination of Hainan, a global hub for duty-free shopping and tourism, we are forging our collective strengths to create an experience of “TRAVEL HOW YOU TRAVEL” for consumers.”
(InterContinental Hotel and EVEN Hotel in Haikou West coast )
Provide Exclusive Member Privileges Sharing for the International Luxury Travelers-
IHG adheres to the corporate mission of “True Hospitality for Good”, and cdf with the corporate mission of “Honesty in Operation, High-Quality Service”, combining their respective features and advantages, and providing a series of personalized member privileges sharing schemes for both IHG One Rewards and cdf members.
Platinum and Diamond members’ benefits:
Accommodation benefits of participating hotels in Hainan under IHG Hotels & Resorts, including welcome beverages on the day of arrival, complimentary room upgrades, 15% discount on F&B, and late check-outs, etc. Additionally, cdf Diamond and Platinum members are eligible to receive “InterContinental® Ambassador program” trial benefits and enjoy room upgrades, complimentary breakfast, welcome fruits, a 15% discount on F&B, and late check-outs during their stays at over 50 InterContinental Hotels and Resorts in mainland China.
IHG One Rewards Platinum and Diamond Elite member’s benefits:
Priority pick-up at main airports in Hainan (Sanya Phoenix International Airport, Haikou Meilan International Airport) and access to VIP lounges at duty-free shops (DUTY ZERO by cdf Hong Kong International Airport Duty-Free Shop, cdf Macau Grand Lisboa Palace Shop, cdf Cambodia Angkor Indoor Duty-Free Shop).
Collaboration to Empower Industry Growth-
As long-term strategic partners, IHG and cdf have extended their partnership in hotel investment and development area. In 2021, IHG and cdf announced to develop two new luxury and lifestyle hotels in Hainan – Regent Sanya Haitang Bay and Hotel Indigo Sanya Haitang Bay, to offer unparalleled leisure holidays in the destination. In March 2023, the partnership once again signed a new agreement for the InterContinental Hotel and EVEN Hotel in Haikou West Coast. As supporting hotels for the newly developed Haikou Duty-Free City, this project will bring a fresh impetus to the overall planning of Hainan Free Trade Port. With the integration of their membership programs, the partners are marking a new milestone, demonstrating their active response to China’s strategy of developing Hainan into an international tourism consumption center.
In the future, IHG will continue to uphold an international perspective, delivering increasingly personalized service experiences to meet the diverse travel needs of consumers and craft unique travel experiences.
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