TTT NEWS NETWORK
NEW DELHI | 24 MARCH 2026
ITC Hotels Limited continues to build on the strong momentum of its experiential brand Storii with the signing of Storii by ITC Hotels, Mukundgarh Fort in Rajasthan. Located in the culturally rich Shekhawati region, this addition reinforces the brand’s commitment to offering immersive, place-inspired hospitality in destinations known for their heritage and artistic legacy.
A prominent and well-preserved mid-18th century fort, Mukundgarh stands as a testament to Rajasthan’s architectural grandeur and artistic traditions. Known as part of India’s ‘open-air art gallery,’ the region is celebrated for its intricate frescoes, ornate havelis, and vibrant cultural narratives. The fort retains its original majesty through painted interiors, jharokhas, courtyards, overhanging balconies, arched corridors, and heritage columns—offering guests an authentic glimpse into its illustrious past.
Strategically positioned along the heritage corridor connecting Jaipur, Mandawa, and Nawalgarh, Mukundgarh attracts cultural travellers and international visitors seeking deeper engagement with Rajasthan’s history and art.
Commenting on the signing, Anil Chadha, Managing Director, ITC Hotels Limited, said “Brand Storii celebrates stories of place, identity, and meaningful encounters. Mukundgarh embodies this ethos beautifully. The town’s rich traditions and cultural vibrancy lend the perfect backdrop for a Storii property. With Storii Mukundgarh Fort, we are delighted to bring an authentic experience to our guests—one that reflects the legacy of this eminent region.”
Durga Prasad Agarwal, Director, Midas Hospitality Services Private Limited, added, “There is life and a heartbeat in Mukundgarh—its frescoes, its traditions, its timeless rhythm. Through our association with Storii by ITC Hotels, we hope to honour that essence and share it with a wider world. Together, we aim to welcome guests into a space where heritage is preserved and experienced through its art and architecture.”
With this signing, ITC Hotels continues to strengthen Storii as a curated collection of distinctive properties that celebrate local character, narrative richness, and meaningful travel.
About Storii by ITC Hotels:
Storii by ITC Hotels is a curated collection of hand-picked boutique properties designed for immersive and experiential stays. Each destination offers a unique connection to history, landscapes, culture, or craft. Since its launch in 2022, Storii has expanded rapidly with 24 unique properties and over 1,200 keys (including pipeline hotels), redefining experiential travel across India. The brand further enhances guest engagement through the Club ITC rewards program, with a focus on storytelling, nature, and cultural discovery.
About ITC Hotels Limited:
| 150+ Hotels | 14,000+ Keys | 90+ Destinations |
With the enduring Namaste as the symbol of its brand experience, ITC Hotels Limited is one of India’s leading luxury hotel chains offering comprehensive hospitality solutions. Embodying Sustainability & ‘Responsible Luxury’ as its guiding premise, ITC Hotels integrates India’s fine tradition of hospitality with globally benchmarked services to reflect the culture and ethos of each destination, through a collection of hotels. Staying ahead of the sustainability curve, ITC Hotels became the largest chain in the world to have 23 LEED Platinum certified hotels. To date, ITC Hotels Limited leads in LEED Zero Water & LEED Zero Carbon certified hotels globally. ITC Hotels Limited operates under seven distinct brands; ‘ITC Hotel’ & ‘Mementos’ in the Luxury segment, ‘Epiq Collection’ in the premium ‘Welcomhotel’ in the upper upscale space, brand ‘Storii’ in the premium boutique segment, ‘Fortune’ in the mid-market to upscale space and ‘WelcomHeritage’ in the heritage leisure segment. ITC Hotels Limited is the First in India to have been honoured with the prestigious 2024 Leadership Award for Organizational Excellence by the US Green Building Council. ITC Hotels is known for its signature warmth, iconic culinary experiences and hospitality excellence. It is listed on the BSE and NSE.
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