DEBAJYOTI CHAKRABORTY
KOLKATA, 5 JULY 2022
India’s youngest fleet, the Rakesh Jhunjhunwala owned – Akasa Air, which is all set to take off later this month has unveiled the first look of its eco-friendly, custom design costumes of its cabin crew.
“The design inspiration is rooted in the company’s core beliefs of employee – centricity and sustainability. The airline crew uniform features a mix of youthful and contemporary design and the colours reflect the warm, friendly and happy personality of Akasha Air,” the company official statement said.
Keeping in mind ergonomics, aesthetics and comfort, Ahasa Air is the first Indian airline to have introduced custom trousers, jackets and comfortable sneakers for its airline in – flight crew.
The trouser and jacket fabric has been specially made from pet bottle plastic salvaged from marine waste. The uniform fit focuses on the best possible stretch to ensure employees comfort over their busy
flight schedules.
Designed by Rajesh Pratap Singh, the jacket draws inspiration from the Indian bandh gala and is forward -looking in a modern version of the garment.
Given the fast moving lifestyle of crew members and long hours spent standing, Vanilla Moon designed sneakers that are light , and contain extra cushioning from heel to toe to ensure better support. In line
with Akasa Air’s approach towards sustainability , the sole of the sneakers is carved from recycled rubber and manufactured without any plastic use, the company statement claimed.
“ Employee centricity and sustainability are going to be at the core of everything that we do at Akasa Air. We have designed a uniform in which our team feels both proud and comfortable as they direct their
energy to ensure a warm, friendly, and efficient flying experience for all our passengers,” said Belson Coutinho, Chief Marketing Experience Officer and Co- Founder of Akasa Air.
“These uniforms are a perfect amalgamation of style and sustainability and reflect Akasa Air’s core values. From concept to final outcome, it has been an exciting journey for me to work on these designs and present one of the most unique, sustainable and functional uniforms of our times,” said Rajesh Pratap Singh.
Deepika Mehra, Founder, Vanilla Moon said, “ We are delighted to share this shoe design – which is sustainability , gender neutral and contemporary. The design also reflects Akasa Air’s employee – centric
culture to ensure this comfort”.
It received the first Boeing 737 max aircraft on 21 June and is waiting for obtaining the Air Operator’s Certificate (AOC), which is mandatory for commercial launch.
Already Akasa Air has placed an order of 72 numbers of Boeing 737 Max airplanes, powered by CFM fuel efficient, LEAP – 1 B engines. The 737 Max aircraft deliver superior efficiency in reducing fuel use and carbon emissions , fulfilling the airline opeartor’s promise of being an eco-friendly company with the youngest and greenest fleet in theIndian skies.
The world’s top five most attractive flight attendant outfits are from airline operators – Emirates, VietJet Airlines, Air France, Air Serbia, Singapore Airlines.
Akasa Air is launching at a time when the country’s domestic air travel is peaking up. In the month of May the number of domestic air passengers was a whopping 1.14 lakhs.
India is one of the fastest growing aviation markets in the world. India’s domestic traffic makes up 69 percent of the total airline traffic in South Asia. India’s airport capacity is expected to handle 1 billion trips annually by 2023, with further capacity expansion, modernisation and introduction of new Udan ( Ude Desh Ka Aam Nagarik) routes.
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