LATEST NEWS : GLOBAL BICYCLE TOURISM MARKET TO HIT USD 235.1 MILLION BY 2035, DRIVEN BY SUSTAINABLE TRAVEL AND ADVENTURE TRENDS

(Rising interest in eco-friendly adventures, e-bike tours, and wellness travel fuels 7.1% CAGR growth in the global bicycle tourism market.)

TTT NEWS NETWORK

NEW DELHI | 23 MAY 2025

The global bicycle tourism market is experiencing strong growth as consumers increasingly turn toward environmentally conscious travel and active lifestyle experiences. According to a recent market analysis, the estimated market size for bicycle tourism in 2025 is valued at USD 117.8 million, with projections indicating that the market will reach USD 235.1 million by 2035, reflecting a Compound Annual Growth Rate (CAGR) of 7.1% over the forecast period.

Rising Popularity of Eco-Friendly and Active Travel Fuels Demand for Cycling Tourism Experiences:

Bicycle tourism, also known as cycling tourism or bike travel tourism, is gaining momentum globally as travelers seek immersive, sustainable, and health-conscious vacation alternatives. With increasing awareness of the environmental impact of traditional tourism, cycling vacations are emerging as a preferred choice for tourists looking to reduce their carbon footprint while exploring natural landscapes, rural regions, and cultural landmarks.
This upward trend is driven by the growing demand for eco-tourism destinations, sustainable travel experiences, and adventure-based recreational activities, especially in Europe, North America, and parts of Asia-Pacific.

Long-Distance Cycling Routes and Infrastructure Investments Support Market Expansion:

Countries worldwide are investing heavily in bicycle infrastructure, including the development of long-distance cycling trails, bicycle-friendly transport systems, and cycling-focused tour packages. Destinations like the EuroVelo network in Europe, the Great American Rail-Trail in the U.S., and Japan’s Shimanami Kaido are prime examples of how regions are leveraging bicycle tourism to boost local economies and promote off-the-beaten-path travel experiences.

Tour operators are also expanding their offerings to include guided cycling tours, bikepacking adventures, and e-bike rental services, broadening the market appeal to different age groups and fitness levels.

Regional Insights:

• North America: Strong growth due to wellness travel trends and investments in trail systems like the Great American Rail-Trail.

• Europe: Market leader with advanced cycling infrastructure, such as EuroVelo routes, and a strong culture of sustainable tourism.

• Asia-Pacific: Rapid growth fueled by government support and popular cycling routes like Japan’s Shimanami Kaido.

• Latin America: Emerging market driven by adventure tourism in countries like Chile and Colombia, with room for infrastructure improvement.

• Middle East & Africa: Niche growth in eco and sports tourism, especially in the UAE, Morocco, and South Africa.

Challenges Facing the Bicycle Tourism Market:

• Inadequate Infrastructure in Emerging Regions: Many developing countries lack safe and continuous cycling paths, signage, and supportive facilities like rest stops, making it difficult to attract international cycling tourists.

• Seasonal and Weather Dependency: Bicycle tourism is highly seasonal and dependent on favorable weather conditions, which can limit year-round revenue opportunities for operators.

• Safety and Traffic Concerns: Poor road safety, traffic congestion, and limited cycling awareness in some regions pose risks for tourists and hinder wider adoption.

• Limited Awareness and Promotion: In many regions, especially outside Europe, bicycle tourism is under-promoted. Lack of global marketing and digital presence reduces visibility to potential travelers.

• Regulatory and Policy Gaps: Inconsistent regulations, limited government support, and lack of national cycling tourism policies can impede the sector’s growth and funding.

Key Players Profiled

• Trek Travel

• Butterfield & Robinson

• Komoot, Ride with GPS

• WarmShowers

• BikeTours.com

• Satoyama Experience

• Adventure Cycling Association

• PakaBike

• Rutas Chévere

Bicycle Tourism Industry Segmentation:

By Type: