TTT NEWS NETWORK
MUMBAI | 1 OCTOBER 2025
MUMBAI, INDIA – September 30, 2025 – JourneyLabel, India’s leading luxury travel company, has officially launched an exclusive destination campaign in partnership with Visit Greater Palm Springs, expanding its global presence by bringing California’s iconic oasis to discerning Indian travelers. This milestone collaboration positions Greater Palm Springs as a destination where indulgence, culture, and discovery beautifully converge.
A Celebration of Experiences:
With the campaign now live, JourneyLabel has begun showcasing carefully curated experiences that bring the spirit of Greater Palm Springs closer to Indian luxury travelers. The campaign highlights everything the destination is celebrated for: dramatic desert landscapes, palm-fringed resorts, rejuvenating spas, vibrant festivals, outdoor adventures, and rich culture.
The campaign is thoughtfully designed for India’s new-age luxury audience. Curious and seeking experiences that go beyond the ordinary, travelers can explore wellness in world-class sanctuaries, adventure in the great outdoors, or the energy of Coachella Valley’s vibrant art and music scene. Every element has been carefully crafted to inspire meaningful travel for High-net-worth travelers.
“We are excited about our first collaboration with JourneyLabel, which allows us to share the beauty and spirit of Greater Palm Springs with Indian travelers who seek unforgettable journeys filled with luxury, culture, and unique experiences. From world-class resorts and wellness retreats to vibrant festivals, outdoor adventures, and mid-century modern design, our destination offers the perfect balance of relaxation and discovery. We see great potential in welcoming more Indian visitors and look forward to continuing our partnership with JourneyLabel, a luxury travel company, to inspire travelers to experience all that Greater Palm Springs has to offer,” says Todd Burke, Vice President of Communications at Visit Greater Palm Springs.
This statement highlights JourneyLabel’s role as the ideal elite travel platform, bringing Greater Palm Springs closer to Indian affluent travelers through curated journeys that showcase the very essence of the destination.
“Indians today are choosing holidays that speak to their passions, be it sports, music, culture, outdoors, or simply slowing down to recharge. They want experiences that spark joy and help them reconnect. For a destination like Greater Palm Springs, celebrated for its distinctive luxury lifestyle, partnering with JourneyLabel, with its strong focus on the upscale Indian traveler, creates the perfect alignment to provide experiences and itineraries that are tailored for these HNIs. Together, we are excited to present Greater Palm Springs to Indian audiences in a fresh, inspiring way,” says Sheema Vohra, Managing Director, Sartha Global Marketing LLP
“At JourneyLabel, we are inspired by destinations that offer more than just luxury; they invite curiosity, culture, and discovery. Visit Greater Palm Springs captures all of this beautifully, from its world-class wellness retreats and iconic festivals to its vibrant landscapes and unique spirit. Partnering with Visit Greater Palm Springs allows us to introduce Indian luxury travelers to experiences that are both indulgent and deeply meaningful. We are excited to curate journeys that go beyond the expected and open a new chapter of exploration for our audience,” says Sufail Husain, Co-Founder, JourneyLabel.
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