TTT NEWS NETWORK
NEW DELHI | 12 FEBRUARY 2026
In a world where deadlines pile up, notifications never stop, and “busy” has become a way of life, staying in love can sometimes feel harder than falling in love. This Valentine’s Day, OYO invites India to slow down and reconnect with what truly matters through its heartfelt new campaign “Stay In Love.”
Talking about the campaign, Varun Jain, Chief Operating Officer-Asia, PRISM, said “Valentine’s Day is often associated with flowers and dinners, but we wanted to spotlight something deeper, Love needs nurturing especially in today’s fast-paced world. Through ‘Stay In Love,’ we’re encouraging people to consciously make space for each other, even if it’s just a short break from routine.”
To make that pause accessible, OYO is offering special Valentine’s Day stays starting at just ₹999 across select properties in India. The initiative aims to make quick, meaningful getaways affordable for young couples, married partners, and families looking to reconnect without elaborate planning.
Rooted in the belief that we fall in love by chance, but we stay in love by choice, the campaign encourages couples and families to step away from everyday pressures and invest intentional time in their relationships.
Modern life leaves little room for pause. Between demanding work schedules, parenting responsibilities, and constant digital distractions, meaningful conversations and shared moments often take a back seat. ‘Stay In Love’ is OYO’s reminder that relationships thrive not on grand gestures alone, but on presence, attention, and time.
The campaign positions OYO properties as convenient, comfortable spaces for togetherness, whether it’s parents taking a night off from routine, couples revisiting the spark that brought them together, or families creating simple but lasting memories. The message is clear: love doesn’t always require extravagance; sometimes it just needs uninterrupted time.
At the center of the campaign is a warm, relatable creative that reinforces the idea that while love may begin unexpectedly, sustaining it requires intention. The narrative resonates across generations, reflecting shared realities, long workdays, school schedules, responsibilities, and the quiet desire to pause and reconnect.
Through digital storytelling, social media engagement, and targeted promotions, OYO is inviting people to celebrate Valentine’s Day in a more mindful way. The brand is also encouraging audiences to share their own “stay in love” moments, from spontaneous weekend breaks to simple conversations rediscovered, reinforcing that enduring love is built in everyday choices.
Beyond the seasonal offer, ‘Stay In Love’ reflects OYO’s broader commitment to creating accessible hospitality experiences that support real-life needs. By making short stays easy and affordable, the brand aims to help people carve out moments of connection in the middle of busy lives.
In a time when life feels like it’s moving faster than ever, OYO’s message is simple yet powerful: choose to pause, choose to connect, choose to stay in love.
This Valentine’s Day, OYO invites India to check in and check back into the relationships that matter most.
About PRISM: PRISM (parent of OYO) is a global tech company serving more than 100 million customers across 35+ countries. From short stays and extended living to luxury escapes, co-working hubs, celebration spaces, and hospitality technology solutions, PRISM simplifies and enriches urban living through scalable innovation.
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