TTT NEWS NETWORK
NEW DELHI | 10 MARCH 2026
PRISM (Parent of OYO) has launched ‘Rising OYO’, a nationwide program aimed at strengthening OYO’s on-ground visibility across India’s most visited tourist states, as domestic travel continues to grow.
The campaign will cover 500 OYO hotels across 20 high-priority cities in Uttar Pradesh, Tamil Nadu, Karnataka, Andhra Pradesh, and Rajasthan, the five most visited states in 2024-25 according to a report by the Ministry of Tourism. The pilot program has already been launched across 50 properties in high-footfall locations, including Lucknow, Varanasi, Bengaluru, Chennai, Jaipur, and Hyderabad, showing encouraging early results.
Under the Rising OYO initiative, hotels will feature prominent, large-format OYO branding across façades, rooftops, and outdoor signage, significantly trying to enhance visibility in dense urban centres, highways, and key travel corridors. The campaign also extends to business and leisure hubs such as Delhi-NCR, along with several religious destinations including Rishikesh, Amritsar, Puri, and Ayodhya, where domestic travel is significant.
A central element of the campaign is the reintroduction of OYO’s iconic large circular red logo, a visual identity that played a defining role in building the brand’s early recall across several states. The refreshed branding aims to make OYO properties instantly recognisable from a distance, reinforcing trust, standardisation, and ease of choice for travellers.
Speaking on the development, Varun Jain, Chief Operating Officer-India, PRISM said ” By bringing back OYO’s iconic red circular branding at scale, we are trying to strengthen on-ground visibility for our hotel partners while also trying to make it easier for travellers to instantly recognise and trust the brand. As religious tourism, short getaways, and workations continue to rise, this campaign aims to position OYO as a brand fully equipped to catering to those making instant travel decision”.
India’s travel sector continues to demonstrate strong momentum, with domestic air passenger traffic reaching 153 million in 2025, a 12% year-on-year increase, according to the Directorate General of Civil Aviation (DGCA). This growth is being driven by increased religious travel, improved regional connectivity, and flexible work patterns, creating new opportunities across both large cities and emerging destinations.
Against this backdrop, PRISM’s Rising OYO campaign is aimed at driving higher brand recall, improved walk-in discovery, and booking uplift across key markets, while trying to support hotel partners with better demand generation and visibility.
About PRISM: PRISM (formerly Oravel Stays Limited) is the corporate parent of OYO and a portfolio of brands with growing number of more than 22000 hotel storefronts and 123000 home storefronts in over 35 countries as on June 30, 2025. From short stays and extended living to luxury escapes, co-working hubs, celebration spaces, and hospitality technology solutions, PRISM simplifies and enriches urban living through scalable innovation.
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