TTT NEWS NETWORK
NEW DELHI | 10 JUNE 2025
The Travel Lifestyle Network (TLN), an alliance of independent travel and lifestyle communications agencies spanning more than 37 markets worldwide, proudly marks its 20th anniversary this year.
Founded in Europe in 2005 by Hanna Kleber (President of KLEBER Group, Germany) and Judy McCluskey, TLN was built on the principle that world-class communication must be both globally strategic and locally relevant. Today, it stands as a testament to that vision, with over 350 professionals across 22 member agencies serving more than 500 clients worldwide, from boutique hotels to national tourism boards.
“We created TLN because we saw the need for something different – an international network built on trust, cultural fluency, and collaboration,” says Kleber. “Twenty years later, we’re still proving that local expertise is what brings meaning – and results – to global campaigns.”
To mark this milestone year officially, celebrations took place during TLN’s AGM, hosted in Montreal, Canada from 4 – 6 June at Warwick Le Crystal Montreal, bringing together all partner agencies under one roof once again.
Collaboration that drives growth:
For agency leaders like Agnes van Duffelen, Managing Director at Baltus Communications (Netherlands), joining TLN changed everything:
“Joining the network gave us credibility with bigger clients who might have overlooked us otherwise – but more importantly, it gave us knowledge we couldn’t access alone.”
She adds:
“TLN is about sharing work and perspective. You grow faster when you surround yourself with intelligent people from around the world who face similar challenges but see them through different lenses.”
Anne Wild, Managing Director at Anne Wild & Associates (Australia), joined over fifteen years ago when her agency was evolving its travel offering:
“Organisations were moving away from multinationals in search of agile partners with strong market insight,” said Wild. “TLN allowed us to offer both personalised service and multi-market reach.”
As one of the first non-European members, Anne played an instrumental role in expanding membership across Asia-Pacific:
“What began as peer support evolved into genuine business growth thanks to referrals between members. But perhaps my favourite part has been forming friendships with brilliant leaders around the world who serve as sounding boards for everything from client strategies to business challenges.”
People-first culture meets innovation:
The strength behind TLN is its people, who are always committed to showing up.
As Virginie Le Norgant, Associate Managing Director & Director of Business Development at GroupExpression (France), puts it:
“We started out sitting around one table – just twelve or fifteen people – and today we’re over twenty agencies strong. It feels like family.”
Virginie also highlights one initiative that sets TLN apart: its inter-agency staff exchange programme.
“Each year, our teams have the opportunity to spend time inside another member agency abroad, learning new approaches firsthand,” she explains.
“For many team members who’ve never travelled professionally before, this experience changes their worldview, and they bring back fresh thinking that benefits everyone.”
A call for ambitious independents:
TLN certainly isn’t slowing down as it enters its third decade. The network is focused firmly on future-ready innovation grounded in human connection.
Says Kleber:
“Our goal is continued expansion into high-potential markets while empowering our next generation within agencies through mentorships and masterclasses.”
In an industry defined by change, TLN proves that when independent minds connect with shared purpose, local insight becomes global influence – and collaboration becomes a competitive advantage.
About Travel Lifestyle Network (TLN):
Travel Lifestyle Network (TLN) is a global collective of leading independent PR and Marketing Communications agencies providing specialist services to clients in the travel and lifestyle sectors.
Clients span tourism boards, destinations, hotels and resorts, spas and wellness retreats, visitor attractions, airlines, cruise lines, tour operators and travel agents, food and beverage brands, fashion houses, cosmetic companies, and luxury labels.
TLN’s network members are market leaders in travel and lifestyle communications, working collaboratively to achieve valuable return-on-investment for clients across the globe.
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