(Island has welcomed 370,000 visitors post Hurricane Melissa with estimated earnings of over USD331 Million)
TTT NEWS NETWORK
NEW DELHI | 29 DECEMBER 2025
Jamaica’s winter tourist season has opened on a strong note of recovery, recording over 70,000 visitor arrivals within the first seven days, signalling continued confidence in the destination and steady recovery of the tourism sector.
Of the total arrivals, approximately 46,000 were stopover visitors, while 30,000 arrived by cruise ships, reflecting robust demand across both airlift and cruise segments. In total, Jamaica has welcomed 370 thousand visitors and earned USD331.2 million since the passage of hurricane Melissa. These figures underscore
Jamaica’s position as one of the Caribbean’s leading tourism destinations despite the impact of hurricane melissa.
Minister of Tourism, Edmund Bartlett, welcomed the positive performance, noting that while the arrival numbers are encouraging, the country’s tourism recovery strategy extends beyond statistics. “Our recovery is not only about increasing visitor numbers,” the Minister said. “It is also about ensuring that the men and women who power our tourism industry are supported as we build back stronger. These numbers equate to USD331.2 million in earnings and mean real jobs for our workers and earnings for the country’s economy.”
The tourism sector continues to place strong emphasis on relief and support programmes for its workers, providing direct assistance for their personal use. Over $2Billion has been earmarked to assist workers to stabilize their livelihoods, meet household needs, and actively participate in the sector’s recovery.
Part of the recovery initiative for workers includes the Tourism Housing Assistance Recovery Programme (THARP), which aims to aid tourism workers whose homes were damaged by Hurricane Melissa on October 28. At the beginning of the programme, more than 150 workers will receive support, though the target is to help more than 5,000 tourism workers by the end of the initiative.
“Investing in tourism workers remains central to building a more resilient and inclusive tourism industry—one that delivers benefits not just to businesses and visitors, but to Jamaican families and communities across the island,” said the Minister.
With the winter season now underway, stakeholders are optimistic that continued growth in arrivals, combined with sustained support for tourism workers, will further strengthen Jamaica’s economic recovery and long-term tourism development.
“Our partners and stakeholders continue to invest in the island’s tourism recovery which highlights a deep sense of confidence that we will build back even better,” said Donovan White, Director of Tourism.
The Minister of Tourism continues to have dialogue with stakeholders to strengthen the labour market arrangements within the sector, securing the tenure and support for workers as the recovery progresses.
ABOUT THE JAMAICA TOURIST BOARD :
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.
Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.
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