( L to R – Mr. Sufail Husain, Mr. Patrick De Leon, Mr. Salman Yusuff)
TTT NEWS NETWORK
MUMBAI | 17 DECEMBER 2025
JourneyLabel, India’s leading luxury travel company, has announced an exclusive collaboration with the Department of Tourism, Region III, Central Luzon, Philippines, marking the tourism board’s first-ever partnership with an Indian travel brand. Through its new campaign, ‘The Untouched Map’, the partnership aims to showcase one of Asia’s hidden gems and inspire luxury travellers seeking unique experiences through a celebrity-led travel campaign, immersive digital storytelling, and bespoke travel experiences.
Celebrity-Led Spotlight on an Untapped Destination :
To bring this vision to life, JourneyLabel invited celebrated artist Salman Yusuff Khan on a curated exploration of Central Luzon. His immersive experience across the region’s culture, nature, and local life forms the emotional core of the campaign, offering Indian travellers a rare look into a soulful corner of Asia.
“Central Luzon is unlike anywhere I have been, untouched, dreamy, and full of hidden stories. JourneyLabel’s recommendation helped me experience the destination in a way that stays with me. This is the kind of destination that truly moves you,” shared Salman Yusuff Khan.
‘The Untouched Map’: Bespoke Discoveries for India’s Luxury Travellers.:
The partnership curates a series of elevated experiences designed for discerning Indian travellers seeking depth, authenticity & emotion. Guests can relive history at Las Casas Filipinas de Acuzar, drift through Subic Bay on a private sunrise yacht, enjoy floating breakfasts, play scenic rounds of golf at Sun Valley Golf & Country Club, conquer Mount Pinatubo’s volcanic landscapes, and unwind with healing therapies.
Leaders Speak on the Partnership:
Commenting on the partnership, Richard G. Daenos, Ph.D., Regional Director, Department of Tourism – Region III, said: “The Indian outbound market values authenticity, elegance, and purposeful travel. Central Luzon is well positioned to meet this demand with curated luxury experiences that blend heritage, nature, wellness, and premium hospitality. We look forward to welcoming India’s high-value travellers to a destination that feels both exclusive and genuinely enriching.”
A Transformative Travel Vision by JourneyLabel:
Adding to the vision behind the strategic collaboration, Sufail Husain, Co-Founder, JourneyLabel, said: “Central Luzon represents the kind of destination, we believe Indian travellers are ready to discover. Rare, soulful, and untouched by the usual tourist rush, its emerald landscapes, hidden villages, and volcanoes offer a side of Asia few have experienced. This is a rare destination, and I personally had to visit it on a discovery trip to truly understand its essence. Not even 1% of Indian travellers have explored this region, and that is exactly why we felt compelled to bring it to the forefront. With this partnership, our intention is not just to promote Central Luzon, but to open a new gateway to experiences that every Indian traveller deserves, while shaping demand for a destination that remains largely undiscovered.”
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