- Some things about Christmas are the same everywhere: Enjoying the first snow, experiencing nature on winter walks, or writing a Christmas Wishlist. Indian visitors can explore candid Christmas markets all over Germany.
- A way to bring winter sports and nature in harmony together in Germany. Germany is committed to promoting sustainability by creating eco-friendly environments throughout its various celebratory activities.
TTT NEWS NETWORK
NEW DELHI, 1 JANUARY 2024:
The German National Tourist Office (GNTO) India is excited about the highly anticipated Christmas markets in Germany to Indian travelers this winter. With a focus on sustainability and unique experiences, Germany offers a perfect destination for Indians seeking a memorable holiday season.
Christmas markets are an integral part of German culture during the festive season. They provide a magical atmosphere, where visitors can explore beautifully decorated stalls, indulge in traditional food and beverages, and purchase unique handcrafted gifts in cities such as Berlin, Munich, Cologne, and Frankfurt, among others.
This year Germany is quickening its journey towards sustainability and aims to implement sustainable practices as well as to promote locally sourced, organic goods. Visitors can also venture beyond the festive villages to experience a winter wonderland committed to eco-friendly enjoyment, featuring serene snow walks, spirited torchlight hikes, and the warmth of shared Christmas traditions .
Romit Theophilus, Director, of the German National Tourist Office in India, highlighted the significance of Christmas markets in Germany and encouraged Indian travelers to visit during the winter season and beyond.
He said, “Germany’s Christmas markets are a true representation of German tradition and culture. The festive atmosphere, the aroma of mulled wine and gingerbread, and the beautifully lit streets create an unforgettable experience. We invite Indian travelers to explore these markets and immerse themselves in the rich history and traditions of Germany.”
Theophilus also added “In addition to promoting the Christmas markets, GNTO India is actively promoting sustainable initiatives that take place during the festive period. Germany is committed to reducing its carbon footprint and offers various sustainable options for travelers. From eco-friendly accommodation to public transportation and local produce, the country aims to provide an environmentally conscious travel experience. ”
Some of the well-known Christmas markets in Germany happen in its most popular cities. The Nuremberg Christkindlesmarkt (December 1-24) in Nuremberg is known for lebkuchen (gingerbread) and hosts more than 200 local businesses throughout, while Berlin’s WeihnachtsZauber (November 27 to December 31) is held at the picturesque Gendarmenmarkt. Stuttgart’s Wintertraum Markt (November 29 to December 23) is known for its fairytale appeal located on the Schlossplatz, right in front of the palace, while Munich’s Christmas Market (November 27 to December 24) takes place in the scenic Marienplatz with a Christmas tree adorned with 2,500 lights. In Cologne, Heinzels Wintermärchen (November 27 to December 24) is set right outside the city’s gothic cathedral and has two sections, the old market and new market, the latter’s highlight being a huge outdoor ice rink. Lastly, the International Christmas Market in Essen (November 17 to December 23) is adorned with twinkling fairy lights, fairground rides, and crafty products from lands as far away as Peru and Brazil.
Germany, with its wintry climes and Christmas markets, is a globally popular go-to destination at this time of year. Now, as the festive season approaches, the country is inviting travellers from across India to visit and experience its myriad attractions amid scenes of Saint Nikolaus and snowflakes.
About the GNTO, India:
The German National Tourist Office (GNTO), India represented by Airplus Travel Services Pvt Ltd is the official representative office of the German National Tourist Board. With its inception in 2011, the GNTO is based in New Delhi to facilitate, strategize and implement the goals outlined by the German National Tourist Board to enhance the positive image of Destination Germany.
About the GNTB:
The German National Tourist Board (GNTB) works on behalf of the Federal Ministry for Economic Affairs and Climate Action to represent Germany as a tourist destination and is funded by the Ministry in accordance with a decision taken by the German Bundestag. Working closely with the German travel industry and private-sector partners and trade associations, the GNTB develops strategies and marketing campaigns to promote Germany’s positive image abroad as a travel destination and to encourage tourists to visit the country.
The GNTB’s primary strategic areas of action are:
– Conducting targeted market research and analysis of market-specific customer demand in relation to various aspects of travel in the context of sustainability and culture among those with values-based lifestyles.
– Supporting the travel industry, which is dominated by small and medium-sized businesses, through relationship management and the sharing of knowledge.
– Raising awareness of the Destination Germany brand and enhancing the brand profile with a focus on sustainability and climate change mitigation.
Focus on sustainability and digitalisation :
The GNTB promotes forward-looking tourism in line with the objectives of the German government. The focus here is on sustainability and digitalisation.
To make inbound tourism more sustainable and competitive, our organisation follows a three-pillar strategy that combines the sharing of knowledge with external partners and a supporting communications strategy with our internal sustainability initiative. The GNTB positions Germany as a sustainable and inclusive destination in the international travel market.
The GNTB is a pioneer when it comes to using immersive technologies (virtual, augmented and mixed reality), voice assistants and other conversational interfaces, and artificial intelligence applications such as chatbots. To ensure that tourism offerings are visible on AI-based marketing platforms, the GNTB coordinates the German tourism industry’s open-data/knowledge graph project.
The GNTB has 25 foreign agencies that it manages from its head office in Frankfurt.
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