BY RAJESH GHANSHAN,
DIRECTOR, BUSINESS DEVELOPMENT (STAAH)
NEW DELHI | 26 NOVEMBER 2025
Juggling with online bookings across locations and properties is very much like simultaneously binge-watching your favourite shows across multiple streaming platforms without a universal remote!
In hospitality, a Channel Manager is that universal remote that does everything for you on one dashboard, it syncs the availability of your rooms, updates rates, streamlines your properties across different OTAs and handles promotions across every channel in real time.
STAAH, a global hospi-tech solutions firm, developed the concept of Channel Management globally a few years ago to help hoteliers manage their online bookings across multiple sites as they learn to navigate through increasing digital adoption among consumers. Already widely deployed in developed countries like Australia, New Zealand, the UK and USA, the adoption of a Channel Manager by Indian hoteliers is picking up pace fast.
Here is everything you need to know about how it works:
What is a Channel Manager?
Most business and leisure travellers today browse online for their hotel bookings across a range of Online Travel Agents or ‘Channels’ like Agoda, Booking.com, Expedia and TripAdvisor and the official websites of hotels. The complex requirement of modern hospitality is to keep room rates, inventory, and booking details consistent everywhere that guests shop online. A Channel Manager is a cloud-based app that distributes a hotel’s rooms, rates and availability across all connected channels, keeping information about a property up-to-date and accurate at all times.
How does it work?
A Channel Manager uses an Application Programming Interface (API) to exchange data with channels and other connected platforms like Property Management Systems (PMS) and Central Reservation Systems (CRS).
Who needs it most?
Very simply, the more complex your rates strategy is and the more channels you have, the more beneficial a channel manager is for you. By centralising and automating the process of updating channels, it removes manual errors causes by human data entries allowing hoteliers to seamlessly manage their operations efficiently across different properties and locations.
Benefits of STAAH’s Max Channel Manager
For hoteliers, time is money. Manually logging into multiple platforms eats up hours and introduces error risks, especially with dynamic pricing or last-minute deals. When hoteliers adopt a channel manager software, they no longer have to manually update their rates and availability on each and every channel, thereby increasing efficiency and minimising error risks.
The STAAH Channel Manager dashboard syncs all changes instantly and frees up staff for guest interactions, turning booking complexity into operational simplicity. The solution also helps hoteliers expand their distribution by allowing them to add more channels easily. It empowers hoteliers to make data-driven decisions by tracking and reporting insights on booking patters and performance analytics. It integrates smoothly with property management systems, payment gateways, and booking engines, ensuring that operations aren’t just managed, they’re unified creating space for both operational excellence and personalized service.​
Like that universal remote in your living room, STAAH’s channel management technology quietly powers your hotel’s distribution behind the scenes, leaving you with clarity instead of chaos. As distribution channels in hospitality shift and multiply, having STAAH in your tech stack means you’re always ready, relevant, and maximising occupancy.
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