*Delegation includes representatives from prominent Lucknow hotels, leading tour operators, and social media influencers
*“We aim to make Kannauj, the Perfume City of India, as globally renowned as Grasse in France”- Jaiveer Singh
TTT NEWS NETWORK
LUCKNOW | 17 JULY 2025
Uttar Pradesh’s Minister of Tourism and Culture, Shri Jaiveer Singh, flagged off a 28-member delegation from Lucknow to Kannauj for a one-day familiarization (FAM) trip. The delegation included key players from the tourism ecosystem such as prominent tour and travel operators, hoteliers, and social media influencers. Special Secretary, Tourism, Ms. Isha Priya, was also present on the occasion.
While addressing the participants, Minister Jaiveer Singh welcomed and encouraged them to actively promote Kannauj as a distinctive tourism destination. He emphasized that this is not merely a journey, but a cultural immersion into the fragrance and essence of Uttar Pradesh. He further added that the initiative reflects the department’s vision to position Uttar Pradesh’s traditional, cultural, and experiential sites on the global tourism map.
He said, “My expectation is that this visit will not be limited to the alleys of perfume but will lead to a broader vision. As tourism stakeholders, I urge you all to become active contributors in elevating Kannauj’s tourism profile. I also invite you to share your valuable suggestions post this trip, so we may together position Kannauj on the world stage, similar to Grasse in France, known as the perfume capital of the world.”
This visit from Lucknow to Kannauj is part of the department’s larger strategy to popularize tourism circuits around the state capital. Inclusion of such historically rich towns in travel itineraries will generate greater interest among tourists, encouraging them to extend their stay and explore beyond the capital, thereby increasing both the duration and expenditure of their trips.
The delegation featured representatives from prestigious hotels like Taj Mahal Hotel, Ramada Plaza, Renaissance, and Clarks Avadh; and renowned tour operators such as Tornos Destination Pvt. Ltd., Mulberry Tours Pvt. Ltd., Ocean Travels, and SOTC for Holidays. Prominent social media influencers, including Jitendra Kevalani, were also part of the group.
During their visit to Kannauj, the participants explored the Fragrance and Flavour Development Centre (FFDC) and other perfume-making units. They closely observed the traditional steam distillation techniques used to create natural attars (perfumes) from elements like mitti (earth), rose, jasmine, kewra, and bela. The process left a lasting impression on the delegates. They also visited heritage attractions such as the Kannauj Archaeological Museum, the 52-Khamba Makhdoom Jahanian Mosque, Bada Bazaar, and the ancient Gauri Shankar Baba Temple.
It is noteworthy that a similar FAM trip to Kannauj was recently organized for prominent hoteliers, tour operators, and social media influencers from Agra under the same initiative.
Advertisement:
Add Comment