*Successful Conclusion of MP Tourism Board’s Roadshow in Jaipur
*Tourism stakeholders, travel operators, hospitality representatives,filmmakers, and influencers converge at the event
TTT NEWS NETWORK
JAIPUR,BHOPAL | 19 JULY 2025
In a concerted effort to enhance collaboration between tourismstakeholders of Madhya Pradesh and Rajasthan, and to boost inbound tourist traffic toMadhya Pradesh, the Madhya Pradesh Tourism Board organised a comprehensiveRoadshow on Friday, 18 July, at Jai Mahal Hotel, Jaipur. This initiative was held inpreparation for the upcoming Madhya Pradesh Travel Mart (October 2025), and theRegional Tourism Conclaves scheduled in Rewa (26–27 July 2025), Gwalior (August2025), and Indore (September 2025). The Roadshow saw the participation of eminentfilmmakers and social media influencers as well.
Ms. Bidisha Mukherjee, Additional Managing Director (AMD) of Madhya Pradesh Tourism Board,remarked, “Madhya Pradesh is known as the ‘Heart of India’—not just geographically, butfor its rich cultural diversity, historical heritage, natural abundance, and heartfelt hospitality.The state is emerging as a global tourism destination, offering everything a travellerdesires. Our vision is to showcase the lesser-known facets of Madhya Pradesh to theworld. Tourism, to us, is not limited to sightseeing—it is an experience. Be it culturalimmersion, cuisine, folk traditions, or local life—our focus is on curating experiential,sustainable, and community-empowering tourism offerings that resonate with the needs oftoday’s discerning traveller.”
Stakeholders Deliberate on Investment Potential in Tourism Sector:
The event facilitated dialogue between travel operators, hoteliers, and tourismstakeholders from Madhya Pradesh and Rajasthan, exploring bilateral collaborations andinvestment opportunities. This strategic exchange is expected to bolster regional tourismwhile contributing to the broader vision of national tourism growth.
A Glimpse into Madhya Pradesh’s Rich Cultural Legacy:
The Roadshow also served as a window into Madhya Pradesh’s profound culturalheritage. Through a detailed presentation, delegates were introduced to the state’s natural,historical, religious, and rural tourism offerings.
Tourism Highlights of Madhya Pradesh:
Tourist Footfall: In 2024, Madhya Pradesh welcomed 134.1 million tourists. Religious andspiritual destinations like Jyotirlingas Mahakaleshwar and Omkareshwar, along withChitrakoot, Maihar, and the sacred origin of River Narmada at Amarkantak, continue toattract devotees and seekers alike.
UNESCO World Heritage Sites: The state boasts 3 inscribed and 15 tentative UNESCOWorld Heritage sites—accounting for 25% of India’s total. The inscribed sites include theKhajuraho Group of Monuments, the Rock Shelters of Bhimbetka, and the Sanchi Stupa.
Intangible Cultural Heritage: The Sangeet Natak Akademi, as India’s nodal agency forUNESCO, has recognised three elements from Madhya Pradesh in its National List ofIntangible Cultural Heritage: the tribal dance Bhagoria, Gond tribal painting, and theNarmada Parikrama pilgrimage.
Biodiversity Distinctions: Madhya Pradesh holds the unique honour of being known asthe Tiger State, Leopard State, Cheetah State, Gharial State, Vulture State, Wolf State,and a Green, Clean and Safe State.
Upcoming Signature Events: Major festivals include the Gandhi Sagar Forest Retreat &
Festival in Mandsaur (from 12 September), Kuno Forest Retreat & Festival in Sheopur(from 5 October), and Chanderi Eco Retreat (from 25 October).
Connectivity Initiatives: The PM Shri Tourism Air Service is operational from Bhopal,Indore, Singrauli, Satna, and Rewa—enhancing air connectivity to key regions.
Seamless Connectivity Between Madhya Pradesh and Rajasthan :
The two states enjoy robust connectivity through road, rail, and air, fostering greatertourism, commerce, and cultural exchange. Cities in Rajasthan such as Kota andChittorgarh provide access to Shivpuri, Gwalior, and Satna in Madhya Pradesh. A well-integrated railway network connects major cities across both states, and air travel hasbecome increasingly convenient via Indore, Bhopal, Jaipur, and Udaipur.
World-Class Hospitality—From Luxury to Homestays:
Madhya Pradesh offers a diverse range of accommodation options catering to everytraveller’s preference. From luxury chains like Taj, Marriott, Radisson, Ramada, The Park,and Clarion Inn in cities like Bhopal, Indore, and Jabalpur, to heritage stays in royalpalaces and havelis—the state ensures a memorable experience. Over 200 homestaysprovide authentic rural hospitality for immersive cultural tourism.
Boundless Investment Opportunities in Tourism & Hospitality:
The state’s new Tourism Policy 2025 provides robust incentives to attract investment.Under this policy, land parcels, wayside amenities, and heritage properties are allocatedvia an e-tender process. Land is available on 90-year lease terms, with minimal stampduty and registration charges. For Ultra-Mega Tourism Projects exceeding ₹100 croreinvestment, the government may directly allocate land.
A Flourishing Hub for Filmmaking:
Madhya Pradesh is rapidly becoming a sought-after destination for film tourism. The FilmFacilitation Cell (FFC) operates as a single-window system for easy approvals. Filmpermissions are guaranteed within specified timeframes under the Public ServiceGuarantee Act.
Since the implementation of the film policy, over 400 film projects have been shot in the
state. Productions such as Streeand Stree 2, Bhool Bhulaiyaa 3, Sui Dhaaga, LaapataaLadies, The Railway Men, Padman, Dhadak 2, Panchayat, Kota Factory, Gullak, andCitadel have all captivated audiences nationwide.
The Government of India had conferred the “Most Film-Friendly State” award to MadhyaPradesh for the period 2017–2020.
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