TTT NEWS NETWORK
NEW DELHI | 2 JANUARY 2025
To mark the start of the New Year, Akasa Air chose to go beyond a conventional festive greeting and instead spotlight the people who form the backbone of its operations.
Rooted in the belief that an airline’s true strength lies in its people, the New Year film is a tribute to Akasa Air’s employees, fondly known as Akasians, who work tirelessly across roles, locations, and time zones to deliver seamless flying experiences to one and all. From on-ground teams to in-house functions, the film acknowledges the dedication, resilience, and commitment that have powered Akasa Air’s growth since its inception, while evoking a sense of warmth and nostalgia for the journey shared together.
What makes the film especially authentic is that it has been shot by and with real Akasians. Every individual featured on screen is an actual employee of the airline, reinforcing the brand’s people-first ethos and culture of recognition and gratitude. The narrative underscores that, regardless of weather conditions, peak travel periods, or operational pressures, it is the collective effort of Akasians that keeps the airline moving forward.
Released on Akasa Air’s social media platforms to ring in the New Year, the film serves as a quiet but meaningful reminder that behind every flight and every customer experience are individuals whose contributions might often remain unseen but never unappreciated.
Through this campaign, Akasa Air reaffirms its commitment to celebrating its people as the true “wind under its wings,” while entering the New Year with gratitude, humility, and a renewed focus on culture-led growth.
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