TTT NEWS NETWORK
NEW DELHI | 23 FEBRUARY 2026
CheckIn, India’s newest premium hotel brand under PRISM (Parent of OYO), has partnered with Bengaluru’s Museum of Art & Photography (MAP) to transform select SUNDAY hotels into immersive cultural spaces featuring curated reprints fromits collection. A first-of-its-kind initiative, it positions hotels not merely as places to stay, but as living cultural spaces, making Indian art accessible to thousands of travellers every day.
Launched as a pilot across three properties that include Sunday Hotel, Zirakpur; Sunday Hotel & Residency M3M, Gurugram; and Sunday Hotel & Resort, Manesar, this marks one of the first large-scale efforts in India to integrate art and culture into hospitality environments.
The artworks in this inaugural collection include a mix of indigenous painting practices, and modern and contemporary art and popular culture, allowing visitors to engage with multiple mediums and types of art. Jangarh Singh Shyam’s Gond paintings give audiences a glimpse into the rich stories and belief systems of this indigenous community and their art form.
Madan Meena’s Baramasa series represents a distinctive genre in Indian miniature painting that depicts the progression of seasons and their impact on our lives. While the Textile Labels offer a peek into the impact of chromolithography on art and design in the early 20th century.
Speaking on the development, Varun Jain, Chief Operating Officer-Asia, PRISM said “We’re thrilled to pioneer this fusion of hospitality and heritage. Art has the power to deepen connections, to our culture, our stories, and each other. This endeavour allows us to weave this magic into the fabric of travel at our Sunday Hotels, making India’s artistic heritage a living, breathing part of every stay.”
Abhishek Poddar, Founder, Museum of Art & Photography (MAP), added, “ At MAP, we strongly believe that art is for everyone and should be enjoyed by all. It can be both intellectually and emotionally stirring, often illuminating and expressing ideas that we might not be able to articulate otherwise. MAP hopes to take art appreciation and awareness to a wider audience, creating a new wave of interest in South Asian art and culture, as well as creating more deep and meaningful engagement with art in a multitude of new ways that bring joy, understanding and learning.”
The partnership reflects a broader shift in travel preferences, where guests increasingly seek experiences that are immersive, meaningful and culturally grounded. By embedding art into its hospitality environments, CheckIn is responding to this shift while reinforcing its identity as a brand that is deeply connected to India’s cultural landscape.
With plans to expand the programme across more SUNDAY Hotels, CheckIn aims to create one of India’s largest distributed art experiences bringing regional narratives, artistic traditions and cultural memory closer to travellers across the country, and redefining how Indian hospitality can engage with its own artistic wealth.
About PRISM: PRISM (parent of OYO) is a global tech company serving more than 100 million customers across 35+ countries. From short stays and extended living to luxury escapes, co- working hubs, celebration spaces, and hospitality technology solutions, PRISM simplifies and enriches urban living through scalable innovation.
About the Museum of Art & Photography (MAP):
The Museum of Art & Photography (MAP), Bengaluru, was built to preserve South Asian visual art and heritage, and cultivate a museum-going culture in India. Housed in the heart of Bengaluru on Kasturba Road, the museum rests in a state-of-the-art, 44,000 square foot building, designed by the acclaimed Indian architectural practice Mathew & Ghosh. The steely fixed facade of the building is enclosed by a wall that is always in flux: carrying the art of acclaimed contemporary artists such as Marco Santini, Bhuri Bai, etc. MAP’s five-story building on Kasturba Road includes multiple galleries for frequently changing exhibitions, an auditorium, a research library, an education centre, a conservation lab, a members’ lounge, a restaurant and bar.
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