(₹2.25 crore committed towards the Dialysis Project across India | Creating enduring healthcare capacity beyond India’s metros)
TTT NEWS NETWORK
CHENNAI | 12 OCTOBER 2026
Sterling Holiday Resorts Limited (SHRL), one of India’s leading hospitality companies, has strengthened its commitment to community healthcare by supporting dialysis infrastructure capable of delivering most essential treatments unhindered, annually across underserved regions of India.
Under its philosophy of ‘Doing Good by Doing Well’, Sterling has committed ₹2.25 crore across FY2024-25 and FY2025-26 towards supporting the dialysis project, of which 38 machines have been provided across 19 hospitals and healthcare institutions creating a capacity for 34,200 treatments annually.
The initiative reflects Sterling’s approach to CSR: moving beyond financial contribution towards creating measurable, enduring community healthcare assets whose impact can multiply year after year.
Taking Critical Healthcare Beyond the Metros
A defining focus of Sterling’s CSR initiative has been to bring critical renal-care infrastructure closer to communities outside India’s major metropolitan centres.
For patients requiring dialysis several times a week, access to treatment can often involve repeated travel, lost working hours and significant financial strain on families. By supporting infrastructure closer to where patients live, Sterling aims to reduce this burden while strengthening local healthcare capacity.
The initiative reaches Tier II and Tier III cities, district headquarters and underserved communities across Tamil Nadu, Maharashtra, Madhya Pradesh, Assam, Uttarakhand, Andhra Pradesh and Uttar Pradesh.
Sterling-supported machines have been deployed across government hospitals, medical colleges, district hospitals and community healthcare institutions serving populations well beyond their immediate locations.
From CSR Spend to Healthcare Capacity
Sterling measures the programme not merely by the money deployed or machines installed, but by the healthcare capacity created.
The initiative has also delivered wider economic and community benefits, including reported patient savings of approximately ₹2.05 crore and the creation of 260 local employment opportunities across the healthcare ecosystems supported by the programme.
More significantly, a dialysis machine is not a one-time intervention. It is a healthcare asset capable of serving communities year after year.
That means the social return on Sterling’s CSR investment has the potential to compound over time—through more treatments, lower patient costs, stronger healthcare infrastructure and greater access to care closer to home.
Vikram Lalvani, Managing Director & CEO, Sterling Holiday Resorts Limited, said:
“‘Doing Good by Doing Well’ reflects a simple belief at Sterling—that as our business grows, the positive impact we create around us should grow with it.
Through our CSR initiatives, we have already supported 38 dialysis machines across 19 healthcare institutions, creating capacity for approximately 34,200 treatments every year, particularly in communities where access to specialised healthcare can be challenging. What makes this meaningful is its ability to endure. Each machine becomes a community healthcare asset that can serve patients year after year—reducing travel, easing the financial burden on families and strengthening healthcare capacity where it is needed most.
For us, that is the real measure of meaningful CSR: not simply what we spend, but the capacity we create and the impact that continues long after the investment is made.”
Creating Impact That Multiplies
As Sterling continues to expand its hospitality footprint across India, the Company intends to focus its CSR investments on interventions capable of creating measurable, scalable and lasting social impact.
The objective is to ensure that Sterling’s growth creates value not only for guests, partners and shareholders, but also for the communities it touches.
Impact at a Glance
₹2.25 crore — CSR commitment across FY2024-25 and FY2025-26
38 — Dialysis machines supported so far
19 — Hospitals and healthcare institutions supported
34,200 — Annual dialysis treatment capacity created
₹2.05 crore — Reported patient savings
260 — Local employment opportunities generated
7 states — Geographic reach of the initiative
About Sterling Holiday Resorts Limited
Sterling Holiday Resorts Limited is a leading hospitality company in India that has a portfolio in more than 70 unique destinations, and over 4000 keys operational. Sterling has resorts at some of India’s best-loved holiday destinations, including Agra, Alleppey, Amritsar, Anaikatti, Athirappilly, Ayodhya, Badami, Bokaro, Chail, Coorg, Corbett, Darjeeling, Dehradun, Dharamshala, Gangtok, Gir, Goa, Godavari, Guruvayur, Haridwar, Jagdalpur, Jaisalmer, Jawai, Jodhpur, Kalimpong, Kanha, Kasauli, Karwar, Kodaikanal, Kufri, Lansdowne, Lonavala, Madurai, Malampuzha, Manali, Mohali, Mount Abu, Munnar, Mussoorie, Nainital, Ooty, Panchgani, Pench, Puri, Pushkar, Ranthambore, Rishikesh, Rudraprayag, Sakleshpur, Sariska, Sattal, Srinagar, Tadoba, Thekkady, Tipeshwar, Tiruvannamalai, Udaipur, Varanasi, Vellore, Vythiri, Wayanad, Yelagiri, and Yercaud.
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