TTT NEWS NETWORK
KOLKATA | 10 AUGUST 2026
Reinforcing its commitment to community engagement and responsible hospitality, Novotel Kolkata Hotel & Residences joined hands with the Kolkata Traffic Police to support the Government of West Bengal’s Road Safety Week 2026 through an innovative public awareness activation designed to promote safer road behaviour among commuters.
Observed under the themes “Safer Roads, Safer West Bengal” and “Safe Today, Safe Tomorrow, Safe Always,” the campaign aimed to encourage compliance with traffic regulations, responsible driving practices, and greater awareness of road safety across the city.
Adding a creative and engaging element to the initiative, Novotel Kolkata deployed a friendly Spider-Man character alongside its team of Heartists at a busy city intersection. Through interactive conversations, safety pledges, and awareness messages, the team connected with motorists, riders, and pedestrians in a memorable way. The activation drew significant public attention while reinforcing key road safety practices, including wearing helmets, fastening seat belts, obeying traffic signals, avoiding over speeding, and never drinking and driving.
The campaign witnessed enthusiastic participation from commuters, many of whom stopped to engage with the team, take photographs, and pledge their support towards making Kolkata’s roads safer for all.
Speaking on the occasion, Rajneesh Kumar, General Manager, Novotel Kolkata Hotel & Residences, said:
“Hospitality is about caring for people, not just within our hotel but also within the communities we serve. Road safety is a shared responsibility, and we are proud to support the Government of West Bengal and Kolkata Traffic Police in spreading awareness on this critical issue. By using an engaging and relatable character like Spider-Man, we hoped to spark conversations, inspire safer habits, and remind people that every responsible action can help save lives.”
The initiative reflects Novotel Kolkata’s ongoing commitment to creating meaningful social impact and contributing positively to the wider community through awareness programmes and responsible business practices.
As hundreds of commuters passed through the awareness zone, the initiative reinforced one simple yet powerful message—road safety is not a one-time responsibility, but a commitment we must uphold every day.
The campaign concluded with a message that captured its spirit:
Safe Today. Safe Tomorrow. Safe Always.
About Novotel Kolkata:
Novotel Kolkata Hotel & Residences offers guests 340 rooms, which includes 280 Rooms, 12 Suites, 1 Presidential suite and 47 serviced apartments. Located only 10 minutes’ drive from Kolkata International Airport, the hotel has been a trendsetter in the Eastern India hospitality scenario due to its beautiful exterior and impeccable service. With a multiplicity of venues, it offers 30, 000 sq. feet of banqueting space. The hotel is located beside the latest commercial and IT hub in New Town. Designed as a landmark property, the hotel offers several stay options, banqueting venues, meeting facilities, dining choices, and wellness facilities.
Advertisement:
Add Comment