(The new film brings alive the joys of Diwali, as Ranveer Singh adds his own Nutella® touch)
TTT NEWS NETWORK
MUMBAI | 5 NOVEMBER 2026
Nutella®, the original hazelnut cocoa spread from Ferrero, one of the world’s leading manufacturers of sweet-packaged products, is making Diwali delighful with a new campaign featuring actor and brand endorser Ranveer Singh. The campaign brings the warmth and anticipation of Diwali through Ranveer’s playful personality, while highlighting the role food and festive sweets play in bringing families and loved ones together during the festive season.
The film opens with Ranveer energetically preparing for Diwali with his near and dear ones, as we follow him straightening a cushion here and fixing a light there. Pleased with his preparations, he pauses to take in the fragrance of a bowlful of mogra flowers, which reminds him of his nani (grandmother) in a nostalgic moment that evokes the warmth of home, cherished memories, and togetherness at the heart of Diwali. We then follow him to the dining table, where he checks if all his Diwali favourites have been laid out, but suddenly, the energetic pace comes to a grinding halt. Ranveer notices that Nutella® is missing. What follows is his signature playful take on just how important Nutella is to a festive table, as he places it proudly at the head of the table. The guests gathered around him declare together, “Diwali tastes better with Nutella”, capturing the simple joy of making festive moments even more delicious.
Zoher Kapuswala, Marketing Head, Ferrero India, said, “Diwali is a festival where food is at the heart of how we celebrate — from traditional favourites made at home to the special additions that make a festive table feel complete. With this campaign, we wanted to spotlight the joy of these shared moments and show how a touch of Nutella® can add something special to the festivities. Ranveer’s infectious energy in the story makes Nutella® feel like an effortless part of the celebration rather than just another product on the table. We hope the film inspires people to add their own Nutella® touch to the festive season and make Diwali a little more delicious”
Watch the Digital Film here: https://www.instagram.com/reel/DejwUL_zhaB/?exln=czFhdmlqNzNsdDI4
With the latest Diwali film, Nutella continues to embrace the occasions that bring people together, encouraging consumers to add their own Nutella touch to the festivities. The campaign will be featured on digital platforms, As Diwali lights up homes across the country, the campaign invites everyone to savour the joy of being together, one delicious moment at a time.
Nutella® is available across Modern Trade, Traditional Trade outlets and quick commerce platforms, 180gm, 350gm and 750gm jars.
About NUTELLA®
Nutella® was born in 1964. The unique hazelnut spread with cocoa that millions of people around the world love, is made by Ferrero with a meticulous selection of quality ingredients, care and passion into every step of its production. Today, Nutella® is available in around 170 countries worldwide and with its unique taste has created a range of products that you can enjoy across different occasions, from Nutella B-ready to Nutella Biscuits, from Nutella Muffin to Nutella Croissant.
In 2024, it is celebrating 60 years of spreading smiles though passion, creativity, and innovation.
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