BY TTT NEWS NETWORK
CAPE TOWN, 13 FEBRUARY 2023:
Continuing its commitment to bring people together through a shared passion for sports, Emirates is returning as the official airline sponsor of the ICC Women’s T20 World Cup in South Africa running from 10 February through 26 February 2023. Emirates continues to be a steadfast supporter of the sport through its wider association with the International Cricket Council (ICC) and all their major events. Using sports to give back to communities and offer girls a chance to learn from the legends, Emirates will also be hosting a coaching clinic to encourage and empower girls to try their hand at the sport.
Starting 1 February 2023, the airline recently ramped up its operations by introducing a second daily passenger flight service to Cape Town giving even more access to cricket fans from around the world to and from Cape Town.
The ICC Women’s T20 World Cup is the biennial international championship for women’s Twenty20 International cricket. Currently in its eighth edition, the tournament will deliver some of the most electrifying cricket performances, welcoming some of the very best teams in the world.
Born out of its commitment to connect with fans and communities of cricket playing nations across the globe, Emirates directly serves 9 of the 10 nations participating in the ICC T20 Women’s Cricket World Cup including South Africa, Australia, England, India, New Zealand, Pakistan, Sri Lanka, Bangladesh and Ireland.
Along with a strong brand presence, Emirates will be activating its world-class hospitality. At the semi-finals and final match, the multicultural Emirates cabin crew will engage with the fans onsite to click Polaroid photos placed in limited edition T20 frames as a memento of the day. They will hand out 4 and 6 cards for fans to use during the match. Emirates cabin crew members will also be part of the final winning team celebratory moment on the pitch straight after the final match.
Empowering upcoming generations of female athletes, Emirates supports the ICC Women’s T20 World Cups and the ICC Women’s Cricket World Cup as well as the World Test Championships Final in 2023.
Emirates has been the Official Global Partner of the International Cricket Council and its teams of match officials since 2002, and a sponsor of its major tournaments including the ICC Cricket World Cup since 1999. In 2007, it became the official Airline and Global Partner of the International Cricket Council (ICC). The airline also sponsors the ICC Men’s Cricket World Cup 2023, which will be held in India this year.
Emirates currently serves South Africa with 35 weekly flights across three gateways including: twice daily to Johannesburg; twice daily to Cape Town; and a daily service to Durban. Emirates has been invested in South Africa for 27 years, and has connected millions of travellers to and from South Africa via Dubai and beyond to its global network, firmly establishing the airline as a long-term partner of South African aviation, tourism, and trade.