EVENT: FOOD MEETS TRAVEL: KOREA TOURISM ORGANIZATION AND PRASUMA UNVEIL EXCITING CONSUMER CAMPAIGN

Discover Korea’s culture and cuisine while standing a chance to win an exclusive 4-night, 5-daygetaway

TTT NEWS NETWORK

NEW DELHI | 26 SEPTEMBER 2026

The Korea Tourism Organization (KTO) India and Prasuma (Ample Foods Pvt. Ltd.)have announced a strategic collaboration to celebrate the fusion of Korean food andtravel. The partnership introduces Indian consumers to the authentic taste of Koreathrough Prasuma’s newly launched Korean Fried Chicken and  Fried Potato Range, whilealso inspiring them to discover Korea as a travel destination.

Running from 18 September to 20 October 2025, the campaign offers Indianconsumers the opportunity to win one of five exclusive travel packages to Seoul,combining the excitement of Korean cuisine with the chance to experience Korea inperson. To participate, consumers simply need to purchase any Prasuma product onBlinkit and complete a participation form available on the Prasuma website.

Each of the five winners will enjoy a 4-night, 5-day Seoul experience, includinground-trip flights from major Indian cities, hotel stay with breakfast, airporttransfers, and curated sightseeing tours. Winners will travel between 1 Novemberand 15 December 2025, with KTO India assisting them in preparing for their Koreajourney.

Commenting on the collaboration, Mr. Myong Kil Yun, Regional Director – India &SAARC Countries, Korea Tourism Organization (KTO), said: “Korea’s rich culture andexperiences have always captivated people around the world. Through thiscampaign, we are excited to give Indian consumers a taste of Korea while inspiringthem to explore the country in person. We hope this initiative encourages travellersto discover Korea’s culture, cuisine, and vibrant destinations firsthand.”

Ms. Lisa Suwal, Co-founder & CEO, Prasuma, commented on the partnership, saying, “At Prasuma, we’ve always believed that food is an experience that connects cultures.With our new Korean range, we’re bringing the taste of South Korea right to ourconsumers’ homes. Through this collaboration, a little bit of Korea reaches everyplate, and for a few lucky customers, their love for Korean flavours will turn into areal journey to Korea.”

The winners will be selected through a randomized draw, ensuring a fair andtransparent process. Prizes are non-transferable and non-redeemable for cash.