BY ROBIN GHOSH
( FORMER CHIEF ECONOMIST, BENGAL CHAMBER OF COMMERCE AND INDUSTRY)
KOLKATA, 3 APRIL 2023:
If you are a cloud kitchen or restaurant owner looking for a delivery partner there is some good news for you.
Food delivery platform Swiggy has launched a new scheme to support new restaurant partners.
The scheme is called ” Swiggy Launchpad ” . According to this scheme, new restaurant partners will not have to pay a commission for the first month.
This is indeed a great incentive for restaurant owners to consider online delivery as an additional channel for additional income.
Read what Rohit Kappor CEO of Swiggy says “With 0% commission for the first one month of their operations, we hope more restaurants, cloud kitchens and other food entrepreneurs feel confident about online food delivery and take the plunge. We look forward to welcoming new partners”
Swiggy Launchpad has an interesting pack of services: a dedicated growth manager, free advertisement on Swiggy app, extended delivery radius , apps to manage business performance and create high quality menus. Plus data and insights through intelligent dashboards.
Swiggy unlike Zomato is quick footed and swift in aligning itself with changing business environment.It was quick to acquire restaurant discovery and restaurant reservation platform Dineout to garner more market share and compete with Zomato.
For new restaurants and cloud kitchen owners, the package Launchpad is a comprehensive operational tool which can guide and streamline restaurant and online delivery business.
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