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BRANDING BANGLA MISTI – WHO WILL BELL THE CAT?

BY ROBIN GHOSH ( ECONOMIST AND PRESIDENT OF SHANTINIKETAN SOCIETY FOR YOUTH EMPOWERMENT) KOLKATA, 6 JANUARY 2023 Bangla Misti is a brand. GI tag or not. Legally protected or not. The repertoire of sweets from Bengal is overwhelming and magical. Customers looking for authentic sweets...

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