TTT NEWS NETWORK
TRIVANDRUM, 29 SEPTEMBER 2024 :
Tourism Malaysia continues with its second road show to India this year, together with the Malaysian Indian Tour & Travel Association (MITTA) across four 2nd tier cities from 23rd to 30th September 2024. The road show kicks off in the city of Trivandrum followed by Calicut, Bhubaneswar, and Guwahati.
Headed by the Senior Deputy Director of Tourism Malaysia, Mr. Mohamad Libra Lee Haniff, the road show is joined by 35 local organisations, including hotels and resorts, travel agents, tourism product owners, visa consultants, Malaysia-based airlines, and representatives from state tourism boards.
Tourism Malaysia’s continued promotional efforts in India have already shown promising results. After a successful road show to five major cities earlier this year, from 12th to 22nd February 2024, and participation in key trade events like the South Asia Travel & Tourism Exchange (SATTE) and Outbound Travel Mart (OTM), Tourism Malaysia continues to extend its reach with this second road show series.
By July 2024, Indian tourist arrivals had surged by an impressive 84.5% compared to the same period in 2023, totalling 624,312 visitors. This growth is a testament to Tourism Malaysia’s commitment to attracting 1 million Indian tourists by the end of 2024.
This B2B event provides an invaluable opportunity for Malaysian tourism providers to connect with their Indian counterparts, fostering strategic alliances that will promote tourism products and services. The event also opens up new avenues for business partnerships in the Indian market. Additionally, the road show serves as a platform for Tourism Malaysia to showcase the upcoming Visit Malaysia Year, scheduled for 2026.
Currently, 220 flights operate weekly between India and Malaysia, offering a seating capacity of 41,161 passengers. These flights are serviced by Malaysia Airlines, Batik Air, AirAsia, IndiGo, and most recently, Air India.
About Tourism Malaysia:
Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene.
The next Visit Malaysia Year, set to take place in 2026, will commemorate the sustainability of the nation’s tourism industry, which is also in line with the United Nations Sustainable Development Goals (UNSDG). For more information, visit Tourism Malaysia’s social media accounts on Facebook, Instagram, Twitter, YouTube, and TikTok.
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