(IHCL and AB InBev Take Forward their Successful Partnership with the Second Seven Rivers brewpub in Goa, after Bengaluru)
BY TTT NEWS NETWORK
MUMBAI, 10 MARCH 2023:
Indian Hotels Company (IHCL), India’s largest hospitality company and AB InBev, the world’s leading brewer, announced the opening of Seven Rivers, their second brewpub in Goa. This first-of-its-kind brewpub with an on-site microbrewery is located at Taj Holiday Village Resort & Spa, Goa, India’s most popular holiday destination.
Commenting on the announcement, Mr. Puneet Chhatwal, Managing Director and Chief Executive Officer, IHCL, said “IHCL for over a century has pioneered new cuisines and food and beverage concepts. The opening of the Seven Rivers brewpub in Goa is in line with our vision of bringing differentiated experiences for our guests. Furthering our partnership with AB InBev, over the next five years the concept will scale up to 15 new destinations across the country.”
IHCL and AB InBev entered into a partnership to launch a premium chain of microbreweries and launched the first brewpub in 2020 in Taj MG Road, Bangalore. This industry-first partnership embodies the pioneering spirit of both companies bringing an unmatched microbrewery experience to consumers.
Commenting on the launch, Mr. Kartikeya Sharma, President – India & South East Asia, AB InBev, said, “We are pleased to unveil our second Seven Rivers brewpub through our partnership with IHCL. The Seven Rivers brewpub is a testament to the growing consumer demand for artisanal beers, and we are confident that beer as a category is poised for growth in India.”
Housed in a Portuguese villa, the sprawling beer garden, the first in Goa, features large outdoor spaces with an indoor tasting table. The brewpub will offer beer inspired by the quintessential flavours of the region, as well as those made from the finest locally sourced ingredients and crafted by experienced international and Indian brewmasters. Highlights include the Poi lager, which uses local Goan bread Poi as part of the mash bill, and the Kokum Gose, which uses the tangy local Kokum from the farms of Goa. The usual suspects – Witbier, Hefeweizen and Kolsch- also join the ranks. The brewpub will offer a menu with a mix of local Goan flavours and global favourites paired with craft brews.
Mr. Vincent Ramos, Senior Vice President, Goa, IHCL, said, “With Goa evolving as India’s leading food and drink destination, the all new brewpub will add to city’s culinary repertoire. We look forward to bringing the one of its kind – beer garden experience to Goa.”
Seven Rivers brewpub at Taj Holiday Village Resort & Spa, Goa offers guests an authentically brewed beer escape.
About AB InBev India:
AB InBev India is a leading beer and beverage company with a leadership position in the premium and super premium beer category. It has a diverse portfolio of global beer brands, including Budweiser®, Budweiser Magnum®, Corona®, Hoegaarden®, Stella Artois®, Beck’s Ice®, Haywards5000® and KnockOut®, amongst others. Headquartered in Bengaluru, its national presence in the country is supported by multiple manufacturing units spread across states and a robust distribution network. AB InBev India has a range of no-alcohol beers like Budweiser 0.0®️, Hoegaarden 0.0®️, and Hoegaarden Rosée®️ and also expanded Beyond Beer into new categories with non-alcoholic energy drink Budweiser Beats®️, the whiskey category with Magnum Double Barrel®️ and vodka category with D’YAVOL vodka in partnership with SLAB ventures. AB InBev India is part of Budweiser Brewing Company APAC (Bud APAC), listed on the Hong Kong Stock Exchange under the stock code “1876”. Bud APAC is a subsidiary of AB InBev, which has over 600 years of brewing heritage and an extensive global presence spanning continents and generations. Geographically diversified with a balanced exposure to developed and developing markets, AB InBev leverages the collective strength of approximately 169,000 colleagues based in nearly 50 countries worldwide. We are committed to building great brands that stand the test of time and brewing the best beers using the finest ingredients.
About The Indian Hotels Company Limited-
The Indian Hotels Company Limited (IHCL) and its subsidiaries bring together a group of brands and businesses that offer a fusion of warm Indian hospitality and world-class service. These include Taj – the iconic brand for the most discerning travellers and ranked as the World’s Strongest Hotel Brand and India’s Strongest Brand as per Brand Finance Hotels 50 Report 2022 and India 100 Report 2022, respectively; SeleQtions, a named collection of hotels; Vivanta, sophisticated upscale hotels; and Ginger, which is revolutionising the lean luxe segment.
Incorporated by the founder of the Tata Group, Jamsetji Tata, the Company opened its first hotel – The Taj Mahal Palace, in Bombay in 1903. IHCL has a portfolio of 257 hotels including 70 under development globally across 4 continents, 11 countries and in over 100 locations. The Indian Hotels Company Limited (IHCL) is India’s largest hospitality company by market capitalization.
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