(One District One Product initiative showcases the state’s unique identity on a national platform)
TTT NEWS NETWORK
BHOPAL | 12 NOVEMBER 2026
Madhya Pradesh is making a remarkable presence at ‘Bharat Parv 2026’, being organised at the Statue of Unity complex in Ekta Nagar (Kevadia), Gujarat, through its rich cultural heritage and distinctive handicrafts. Dedicated to the spirit of ‘Ek Bharat, Shreshtha Bharat’ and organised to commemorate the 151st birth anniversary of Sardar Vallabhbhai Patel, the event features the Madhya Pradesh Pavilion, showcasing the unique identity of the state’s ‘One District One Product’ (ODOP) initiative on a national platform.
The pavilion showcases a diverse range of traditional and locally crafted products, including the famous wooden lacquer toys from Budhni in Sehore district, Bhopal’s traditional Zari-Zardozi embroidery, the world-renowned Chanderi sarees from Ashoknagar, and handcrafted products made from banana Fiber in Burhanpur. Through these exhibits, the pavilion highlights Madhya Pradesh’s rich craft traditions, the exceptional skills of local artisans and their creative excellence, bringing their work into the national spotlight.
The Madhya Pradesh Pavilion also features live demonstrations of the state’s distinctive art forms, particularly Zari-Zardozi embroidery and Gond painting. These demonstrations offer visitors an opportunity to closely explore the creative process, intricate techniques and artistic expressions behind these traditional crafts. The fine embroidery of Zari-Zardozi and the distinctive colour palette and nature-inspired motifs of Gond painting have emerged as key attractions at the pavilion. Madhya Pradesh’s participation in ‘Bharat Parv 2026’ provides an important platform to promote the state’s local products, handicrafts and traditional art forms at the national level.
The event enables artisans and local product manufacturers to showcase their skills and creations before visitors from across the country. This initiative not only promotes the spirit of ‘Vocal for Local’ and ‘Aatmanirbhar Bharat’ but also helps bring wider recognition to the state’s rich cultural heritage and craftsmanship. ‘Bharat Parv 2026’ will continue until November 15, 2026. The festival brings the diverse cultural heritage of India together on a common platform, strengthening the spirit of ‘Ek Bharat, Shreshtha Bharat’. It is also expected to give a boost to tourism activities in Ekta Nagar and nearby tourist destinations.
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