(Highlighting continued investment in onboard comfort, hospitality and guest experience)
TTT NEWS NETWORK
MUMBAI | 4 NOVEMBER 2026
Saudia, the national flag carrier of the Kingdom of Saudi Arabia, has presented its new Premium Economy Class seat at World Travel Market (WTM) London 2026. The new cabin offering is part of the airline’s ongoing fleet modernization and cabin refurbishment program under the ‘New Saudia Experience’ initiative.
Positioned between Economy and Business Class, the new Premium Economy cabin will offer guests additional comfort, space and privacy. The seat features a pitch of up to 43 inches, a 15.5-inch entertainment screen, an extendable calf rest, enhanced privacy and additional personal storage.
Guests are expected to experience Saudia’s new Premium Economy cabin aboard newly delivered Boeing 787 aircraft in 2027. The cabin will also be introduced across selected aircraft in its existing Airbus A330, Boeing 777, and Boeing 787 fleets as part of a phased retrofit program.
Arved von zur Muehlen, Chief Commercial Officer at Saudia, said: “The introduction of Premium Economy marks another step in enhancing the choices and comfort available to our guests. As part of the ‘New Saudia Experience’, we continue to invest in our onboard products and services to deliver a more comfortable and seamless journey.
World Travel Market London provides an opportunity to present these developments to our international partners and demonstrate the progress being made across our guest experience.”
Alongside the Premium Economy unveiling, Saudia also showcased its latest Business Class offering aboard the Airbus A321XLR, which joined its fleet earlier this year.
Saudia is the first carrier in the Middle East and Africa to operate the aircraft type, featuring 24 Business Class suites with fully flat beds and direct aisle access, alongside 120 Economy Class seats. The airline also presented a selection of onboard amenities and hospitality offerings across its travel classes, including amenity kits and dining service ware.
About Saudia:
Saudia (Saudia Airlines) is the national flag carrier of the Kingdom of Saudi Arabia. Established in 1945, the company has grown to become one of the Middle East’s largest airlines.
Saudia has invested significantly in upgrading its aircraft and currently operates one of the youngest fleet with 156 aircraft. The airline serves an extensive global route network covering around 100 destinations across four continents, including all 26 domestic airports in Saudi Arabia.
A member of the International Air Transport Association (IATA) and the Arab Air Carriers Organization (AACO), Saudia has also been a member airline in SkyTeam, the second largest alliance, since 2012.
Saudia received the “Best Airline Staff Service in the Middle East”, award at the 2026 Skytrax World Airline Awards and ranked 15th among the World's Best Airlines. The airline also ranked first globally for on-time performance (OTP) in May, June and July 2026, according to Cirium. Saudia was also recognized at the APEX World Class 2026 Awards, receiving the “World Class Airline” title for the fifth consecutive year and the “Best in Class: Service–Guest Experience” award for the second consecutive year.
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